Business Development Representative managing leads and nurturing prospects at Foods Connected. Involves collaborating on campaigns and utilizing CRM tools for lead qualification.
Responsibilities
Developing a pipeline of qualified campaign leads generated through strategies led by the Foods Connected Marketing team.
Own the process of engaging MQLs, nurturing them to SQLs, and conducting initial qualification of SQLs.
Utilize AI-driven features in HubSpot and other platforms to improve lead scoring, intent detection, and workflow automation.
Collaborate with Marketing to optimise lead handoff and campaign follow-up.
Maintain accurate and complete data in HubSpot, ensuring compliance with SOPs.
Research prospective accounts in targeted markets, including but not limited to; retailers, food manufacturers and food service businesses.
Requirements
2+ years’ experience in a similar role interacting with a CRM system such as HubSpot
Experience using a contact database such as Zoom Info to build lists in the CRM.
High level of proficiency in HubSpot or similar CRM system to include: Logging activities, Managing leads, contacts and opportunities, Using views, reports and dashboards, Understanding lead routing and scoring
Knowledge of prospecting and research tools e.g. LinkedIn Sales Navigator and ZoomInfo
Knowledge of sales engagement platforms and tools e.g. HubSpot sequences
Familiarity with AI-powered sales enablement tools and ability to apply AI insights to outbound strategies
Prior experience with the Software or Food industry.
Benefits
Competitive Base Salary
Clear Career Progression
Generous Holiday Package - 25 Days + 10 Public Holidays
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