Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Performance Marketing Manager responsible for customer acquisition strategy at global luxury fashion marketplace. Managing marketing campaigns across various platforms to deliver growth and retention.
Responsibilities
- You will be responsible for managing the Display budget to deliver new customer growth and existing customer retention within business KPIs
- Build and execute a roadmap to maintaining and scaling current activity, research new developments
- Optimise in house media buys regularly to ensure agreed targets are met on monthly basis, manage external agency including planning, buying, strategy and measurement
- Manage and optimize performance campaigns across different platforms and channels (Facebook, Google, Snapchat, Criteo, etc)
- Fully responsible for integration and collaboration with partners, i.e. tracking setup, condition negotiation, launch plan any necessary tech & creative requirements
- You will work closely with the Product and Technical teams to define the requirements, product features and enhancements
- You will work closely with the Analytics team to build out the reporting & analytical capabilities for the team
- Supports the annual Farfetch promotional calendar with appropriate display marketing activities, working alongside the creative team
- You will be responsible for managing a team of Performance Marketing Professionals, recruiting and developing high performing talent
Requirements
- You have 6+ years of experience in Display and Paid Social Performance Marketing.
- You are excellent communicator, extremely organised and accurate in all aspects of your work
- Strategic thinker, see the big picture while maintaining focus on daily details
- Strong project management, analytical, decision-making and organizational skills
- Excellent communication, problem-solving and strong relationship building skills
- Highly experienced to work with web/app measurement and attribution (AppsFlyer (MMPs), Google Analytics, Looker, etc)
- You have ability to work collaboratively with business leads, external agencies, and creative teams to successfully meet deadlines
- Proactive – take initiative to improve processes, a team player who is a self-starter and is able the thrive in a fast-paced, results-oriented environment
- A genuine interest in e-commerce marketing and the knowledge of online marketing channels is a plus
- Lives the Farfetch values every day; Think Global, Be Human, Be Revolutionary, Amaze Customers, Be Brilliant, Todos Juntos
Benefits
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- Hybrid Model (3 days a week from the office, 2 days from home)
Job title
Job type
Experience level
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Not specified
Degree requirement
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