Product Marketing Manager crafting market narratives and strategies for a top SaaS publisher. Collaborating with cross - functional teams and driving customer - centric messaging in the legal tech space.
About the role
- Senior Product Marketing Manager defining go-to-market strategy for Expedia Group. Crafting compelling narratives and executing across teams to build strong brand experiences.
Responsibilities
- Establish and continuously refine product marketing processes, tools, and best practices
- Own end-to-end execution—from research and positioning to launch assets, sales enablement, and partner messaging
- Conduct in-depth analysis of competitors’ products, strategies, and positioning
- Consolidate internal insights on partner needs and trends in collaboration with research, product, and commercial teams
- Deliver timely insights and foster an insights-driven culture
- Stay current on industry trends, customer preferences, and market dynamics
- Define launch strategies and objectives for new products and features
- Craft compelling, benefit-based product positioning that resonates with partners
- Ensure Account Management readiness through marketing materials and collaboration with Sales Enablement
- Align with leadership on strategy, planning, and execution
- Coordinate cross-functional go-to-market activities to drive adoption
- Act as the voice of the market to inform commercial strategy and product roadmaps
- Create feedback loops (e.g., win/loss analysis) to guide product lifecycle decisions
- Develop and optimize adoption and mitigation strategies for existing products and programs
Requirements
- 8+ years in product marketing, strategy, or competitive intelligence in B2B or B2B2C tech environments
- Proven success leading global product marketing initiatives with a focus on market and competitive intelligence
- Comfortable working independently and collaboratively in lean, fast-moving teams.
- Strong analytical skills and a bias for action
- Exceptional communicator with the ability to craft compelling narratives for internal and external audiences
- Experience with competitive research tools and techniques
- Skilled at multitasking and collaborating across cross-functional teams
- Comfortable with ambiguity and passionate about simplifying complexity
- Eager to learn, collaborate, and bring others along the journey.
Benefits
- medical/dental/vision
- paid time off
- Employee Assistance Program
- wellness & travel reimbursement
- travel discounts
- International Airlines Travel Agent (IATAN) membership
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Head of Business Segment driving strategic execution within Testing segment at a leading life sciences company. Overseeing commercial initiatives and operational excellence in Glasgow or Nottingham.
Senior Product Marketing Manager defining product strategies for global semiconductor technologies. Collaborating across teams to develop market strategies and drive growth in product segments.
Marketing Manager focused on Credit Card Acquisition at PayPal. Leading strategies and collaborating with teams to drive marketing initiatives.
Associate Director for e.l.f. Cosmetics overseeing go - to - market strategy in Canada and Mexico. Driving regional brand growth through market strategies and retail performance.
Senior Manager driving GTM enablement and execution for BCM One's Revenue Operations. Leading cross - functional initiatives to optimize processes and support sales teams.
Product Marketing Designer at Delta by eToro managing visual and strategic marketing across Delta and eToro Club. Collaborating with teams to align brand narratives and design high - quality marketing assets.
Senior Director of Global Brand and Product Marketing for HOKA managing brand strategies and global initiatives. Leading integrated marketing efforts to connect brand and consumer engagement.
Design full ecosystem of communication touchpoints for a health brand using modern design tools and methodologies. Collaborate across product and marketing teams to improve healthcare accessibility and user engagement.
Director responsible for end - to - end growth agenda for KFC US menu. Leads menu strategy and innovation, ensuring commercial planning aligns with brand objectives.