Hybrid Master's thesis, Partner Management, SaaS Solutions, B2B Sales

at etalytics

• Job title: Master's thesis, Partner Management, SaaS Solutions, B2B Sales
• Job type: Internship
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Postgraduate Degree
• Location requirements: Hybrid, Darmstadt, Germany

About the role

• Master's thesis on scalable partner management for B2B SaaS sales at etalytics GmbH. Focus on developing a future-proof framework for partner lifecycle management within strategic cooperation.

Responsibilities

• With the ongoing shift towards digital business models and the widespread adoption of Software-as-a-Service (SaaS) solutions, partner management in B2B sales is becoming increasingly important.
• Sales partnerships enable SaaS providers to enter new markets, increase reach, and address customer needs more effectively.
• The challenge is to identify suitable partners, evaluate their potential, and build long-term, successful collaborations.
• Digital tools, CRM systems, and automated processes play a central role in ensuring efficiency and transparency in partner lifecycle management.
• The aim of this master's thesis is to develop a conceptual and operational framework for scalable partner management in the context of SaaS sales solutions.
• You will conduct a thorough literature and market analysis of existing approaches to partner management used by SaaS companies.
• You will identify relevant criteria for selecting, evaluating, and developing sales partners.
• You will analyze existing digital tools and platforms that can support partner management (e.g., CRM systems, partner portals).
• You will develop a scalable framework to structure and automate partner lifecycle management.
• You will create a consistent concept and validate it using a real SaaS use case (e.g., etalytics GmbH).

Requirements

• You are studying Business Informatics, Industrial Engineering, Business Administration, Economics, or a comparable field.
• You have an interest in topics such as SaaS sales, partner management, digitalization, and data-driven business models.
• You work analytically, in a structured way, and find pragmatic solutions to complex problems.
• You are motivated to work intensively on a strategic and application-oriented topic.
• You have very good German language skills and good English language skills.

Benefits

• Purposeful work: Help industrial companies become more efficient and sustainable.
• Flexibility: Hybrid work with home office options (two days per week) and flexible working hours.
• Team spirit: A supportive, collegial environment with plenty of room for exchange and collaboration.
• Community: Regular team events and joint activities.
• Excellent development opportunities: High degree of responsibility and close supervision in a growing team.