Marketing Manager leading institutional marketing strategies to enhance brand perception. Collaborating with agencies to drive business opportunities and execute impactful marketing campaigns.
Responsibilities
Lead the planning and execution of large-scale Institutional Marketing and Branding campaigns.
Act as the company’s commercial and strategic point of contact with the agency network, proactively pursuing new business opportunities and partnerships.
Negotiate and formalize commercial terms, Scopes of Work (SOWs) and KPIs with advertising and media agencies.
Ensure consistent application of the visual identity and brand voice across all external communication channels.
Monitor and analyze brand perception (Brand Tracking), reporting on the performance of institutional initiatives.
Promote alignment between the company’s Sales needs and agencies’ strategic proposals.
Develop and execute Internal Marketing initiatives to align and engage employees as internal brand ambassadors.
Manage the marketing budget (Budget), ensuring efficient use of resources.
Requirements
Proven experience in Institutional Marketing, Branding and Agency Management.
Strong track record in roles requiring commercial/business development skills (Hunter) and high‑level contract negotiation.
Proficiency in brand data analysis (Brand Tracking) and institutional performance measurement.
Bachelor’s degree in Marketing, Communications, Advertising or related fields.
Previous experience in similar positions.
Strong interpersonal skills and persuasive communication.
Proficiency with stakeholder management and complex project management tools.
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