Senior Analyst driving AES Clean Energy’s growth by identifying high - value opportunities and translating complex market signals. Collaborating across teams to shape development strategies and pipeline quality.
About the role
- Director of Growth Marketing leading digital acquisition and optimization for ESB and ESRT websites. Responsible for performance, conversion, and continuous growth through strategic initiatives.
Responsibilities
- Own the performance, conversion, and ongoing optimization of the ESB and ESRT websites as core revenue channels
- Lead website strategy, UX optimization, and funnel performance across ticket sales and leasing objectives
- Own a structured experimentation roadmap, including A/B testing, multivariate testing, and bandit testing
- Direct continuous website updates, enhancements, and optimization initiatives to improve engagement and conversion
- Partner with vendors and internal teams to design, test, and launch new website features and components
- Ensure analytics and tagging frameworks support accurate testing, attribution, and decision-making
- Own paid media strategy and performance across search, social, display, and programmatic channels
- Direct and manage external digital advertising agency, setting strategy, priorities, and performance expectations
- Act as the internal owner of paid media decisions, including channel mix, budget allocation, testing plans, and scaling strategy
- Apply disciplined, ROI-driven decision-making to continuously improve efficiency and performance
- Develop and execute digital growth strategies aligned with company goals and annual KPIs
- Drive YoY growth through paid acquisition, SEO/AEO, website optimization, and testing
- Monitor and optimize KPIs across acquisition, conversion, and revenue performance
- Track campaign costs and prioritize ROI across all digital marketing efforts
- Manage digital marketing budgets and ensure efficient deployment of spend
- Own performance and optimization of OTA and third-party marketplace pages
- Report weekly, monthly, and quarterly results to senior leadership with clear insights and recommendations
Requirements
- 5–12+ years of experience owning digital growth, performance marketing, or digital acquisition with direct responsibility for website performance and paid media results
- Hands-on experience using data, testing frameworks, and analytics to drive measurable improvements in acquisition efficiency and conversion
- Proven experience leading website optimization, conversion rate optimization, and structured testing programs with measurable revenue impact
- Demonstrated success owning paid media strategy and directing external digital advertising agencies
- Experience leading multi-channel digital budgets and optimizing spend based on ROI
- Bachelor’s degree preferred, but not required; equivalent practical experience strongly considered
Benefits
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
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