Growth Marketing Manager leading marketing activities and driving brand awareness for Corpay's Allstar brand. Owning end - to - end marketing strategy in a competitive landscape.
About the role
- Web & Growth Marketing Manager owning ELLKAY’s digital presence for brand visibility and revenue growth. Responsible for website optimization, SEO, paid media, and email strategies.
Responsibilities
- Own the ELLKAY website as the day-to-day operator and steward.
- Independently create, update, and maintain website pages, landing pages, templates, and resource hubs.
- Build new pages and layouts directly in the CMS without reliance on agencies.
- Recommend and implement improvements to site structure, navigation, UX, and conversion paths.
- Partner with content and demand teams to translate campaigns into effective web experiences.
- Conduct CRO testing and optimization to improve engagement and lead conversion.
- Ensure website accuracy, performance, and scalability as business needs evolve.
- Own SEO execution in partnership with Marketing leadership.
- Conduct keyword research and on-page optimization.
- Optimize existing and new pages for organic visibility and conversion.
- Monitor rankings, traffic, and performance to inform ongoing improvements.
- Execute and optimize paid campaigns across Google Ads and LinkedIn.
- Support ABM programs using provided target account lists.
- Assist with budget pacing, performance monitoring, and optimization.
- Execute email components of demand generation, event, and customer campaigns.
- Build landing pages and forms in coordination with Marketing Operations.
- Perform QA on emails, links, and rendering across devices.
- Monitor website, SEO, email, and paid channel performance.
- Analyze user behavior and funnel metrics to identify opportunities.
- Continuously test and refine digital experiences to improve results.
Requirements
- 5+ years of digital marketing experience, preferably in B2B SaaS, Healthcare IT, or technology-driven industries.
- Strong website ownership experience, with the ability to independently build, update, and optimize web pages in a modern CMS.
- Hands-on experience creating pages, layouts, templates, and components (Webflow experience is a strong plus).
- Proven experience supporting SEO, paid search/social, and website optimization for lead generation.
- Experience with marketing automation and CRM platforms (Salesforce, Account Engagement/Pardot, HubSpot, or similar).
- Working knowledge of Google Ads and LinkedIn Ads, including performance analysis and optimization.
- Proficiency in web analytics and SEO tools (Google Analytics, Google Tag Manager, Ahrefs, SEMrush, Moz, or similar).
- Strong understanding of digital performance metrics, including traffic, conversion rates, CPL, and funnel performance.
- Ability to translate data and insights into clear recommendations and hands-on improvements.
- Strong project management skills and comfort managing multiple priorities in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or related field; Google Ads or SEO certifications a plus.
Benefits
- Medical, Dental, and Vision benefits
- Employer-paid Life and LTD
- 401k w/ matching – once eligibility is met
- Work/life balance
- Paid Volunteer Program
- Flexible working hours
- Generous FTO
- Remote work options
- Employee Discounts
- Parental Leave
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketplace Growth Partner responsible for driving seller success at Kmart Marketplace. Acquire high - potential sellers, manage success through account development, and ensure customer satisfaction via strategic initiatives.
Growth Manager leading demand generation across EMEA for AI analytics platform. Driving measurable impact through marketing strategies and collaboration with sales teams.
Director of Marketing Growth Disorders at Ascendis Pharma leading US marketing strategy for rare conditions. Collaborating with teams to enhance patient and provider engagement in biopharmaceuticals.
Senior Analyst focusing on digital performance for Chevrolet at MRM Brasil. Collaborating on data analysis and providing strategic insights for web platforms.
Field Marketing Manager developing marketing strategies for growth markets in ASEAN and Greater China. Collaborating with sales leadership to drive pipeline growth for AI - powered data security solutions.
Head of Growth Marketing building strategy across multiple channels for Reach Industries. Collaborating closely with Sales and Commercial leads, managing demand generation and marketing initiatives.
Commercial Growth & Sales Director orchestrating growth programs for GE Vernova's Asset Intelligence Software Solutions in the Power Segment. Responsible for market trend analysis and customer segmentation to drive outcome - based solutions.
Commercial Growth & Sales Director in the Power Segment orchestrating growth programs and positioning Asset Intelligence Software Solutions. Collaborates across teams to develop strategic sales initiatives and market analysis.
Growth Marketing Intern focused on ideating and analyzing engagement experiments at UserTesting. Collaborating with the Panel Growth team to enhance participant engagement strategies and optimize campaigns.