Junior User Acquisition Specialist managing campaigns for Impulse, a brain training app. Working with marketing tools and data analysis for user acquisition in a hybrid role.
About the role
- Growth Marketing Intern focused on ideating and analyzing engagement experiments at UserTesting. Collaborating with the Panel Growth team to enhance participant engagement strategies and optimize campaigns.
Responsibilities
- Ideate and propose engagement experiments aligned with activation and retention goals
- Build audience segments and execute campaigns within Klaviyo and Intercom
- Design and run structured A/B tests across messaging, subject lines, timing, and targeting
- Track and analyze campaign performance (open rate, CTR, activation rate, reactivation rate)
- Maintain a structured experimentation log including hypotheses, KPIs, results, and learnings
- Iterate on campaigns based on performance insights and recommend optimizations
- Collaborate with Growth Managers to prioritize experiments and align with broader growth objectives
Requirements
- Currently pursuing or recently completed a degree in Marketing, Business, Economics, Data Analytics, or a related field
- Strong analytical mindset and comfort working with data (Excel/Google Sheets required)
- Hands-on experience with engagement and retention, CRM, or email marketing platforms (e.g., Klaviyo, Intercom) is a plus
- Basic understanding of A/B testing and experimentation principles
- Strong attention to detail and ability to manage multiple manual processes accurately
- Clear written communication skills
- Fluent in English (Our corporate language is English. Please submit your application in English.). French or German would be a plus.
Benefits
- Inclusive and accessible experiences
- Equal Opportunity Employer
- Diverse and inclusive environment
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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