Business Strategy Specialist leading data - driven marketing projects for global clients. Collaborating on AI technologies for competitive advantage and optimizing brand investment with analytics.
About the role
- Sr. Retention Marketing Manager leading CRM and lifecycle marketing for e.l.f. Beauty. Focused on increasing customer loyalty and engagement while nurturing post-purchase relationships.
Responsibilities
- Own and scale our retention strategy across email, SMS, and emerging CRM channels, developing a comprehensive roadmap in line with the integrated calendar
- Build and optimize customer lifecycle journeys and automations—from lead gen and welcome to replenishment and win-back—to drive loyalty, repeat purchases, and brand education
- Manage campaign execution end-to-end: from strategy, briefing, building, QA, segmentation, and A/B testing across Klaviyo and Postscript
- Partner with creative, ecommerce, and brand marketing teams to brief and deploy new retention campaigns and programs—building feedback loops along the way to ensure continued performance improvements across channels
- Launch and lead loyalty and subscription programs—owning the RFP process,3rd party platform/partner management, strategy, execution, and reporting
- Create reporting frameworks for measuring retention performance across site + channels, focusing on KPIs like list growth, repeat rate, LTV, lapsed/churn, and customer cohorts
- Support ecommerce team with onsite retention strategy, including personalization, review generation, post-purchase surveys, and email/sms sign-up touchpoints.
- Maintain data integrity and ensure compliance across Shopify, Klaviyo, Postscript, and additional tools
Requirements
- Bachelor's degree in marketing, performance marketing, communications, or other related field
- 6+ years in retention or lifecycle marketing—DTC or beauty industry experience preferred
- Required: technical, hands-on knowledge of ESP (Klaviyo preferred), SMS platforms (Postscript/Attentive preferred), and email deliverability best practices (CAN-SPAM, GDPR)
- Comfortable working in Shopify and loyalty/subscription tools like Recharge or Loyalty Lion
- Experience launching or scaling loyalty or subscription programs
- Strong analytical skills and comfort working with CRM dashboards, test plans, and customer data
- A creative eye with proficiency in Figma—able to collaborate effectively on design and copy
- Exceptional attention to detail and project management skills
- Self-starter who thrives in a fast-moving, collaborative environment
Benefits
- medical, dental, and vision insurance
- retirement savings plan
- gender neutral parental leave
- unlimited paid time off
- annual company-based performance bonus, and equity
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