Product Marketing Manager crafting market narratives and strategies for a top SaaS publisher. Collaborating with cross - functional teams and driving customer - centric messaging in the legal tech space.
About the role
- Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross-functionally to ensure timely product launches aligned with brand vision.
Responsibilities
- Support development of multi-year category strategy + near term product innovation leveraging market size, consumer insights, trends + competitive analysis
- Partner with PD, R&D, creative and packaging to define product concepts, positioning, claims, shade strategy, pricing, fill weight and packaging direction
- Conduct whitespace analysis and identify opportunities for innovation fitting into founder’s vision, conducting category reviews as needed
- Support creation of presentation materials for meetings with founder and senior leadership
- Accountable for bringing projects through the Stage Gate process in collaboration with project management, product development, and operations
- Collaborate with finance and demand planning to build business cases, forecasts and margin analysis, support sourcing in cost sheet creation
- Translate founder’s vision into clear actionable briefs, partnering closely with cross functional partners throughout the process.
- Prepare brief materials for cross-functional teams—creative, brand marketing, DTC, influencer, and events—including messaging hierarchies, product storytelling, and product toolkits.
- Support messaging and campaign creation from a product POV
- Monitor product performance across channel (DTC, Sephora, International), analyze KPIs and provide after action review
- Recommend lifecycle strategies including assortment changes and SKU rationalization
- Provide reporting on product and shade performance as needed
- Help develop, build, and share new processes for more effective cross functional teamwork + collaboration
- Act as the category expert and champion for your product category
- Collaborate with operations and supply chain to ensure on time delivery, forecast accuracy and inventory health across channel
- Support retailer presentations (market, in the kitchen), assortment planning and ad hoc retail team needs
Requirements
- Bachelor’s degree in marketing, communications, or other related field
- 7+ years of experience in product marketing, brand marketing, or product strategy
- Beauty and/or CPG industry experience *strongly preferred; *Startup or high-growth brand experience - a plus
- Proven experience leading product launches end-to-end, from strategy and concept through go-to-market and post-launch performance
- Strong ability to translate consumer insights, data, and competitive analysis into clear product positioning and action
- Experience partnering cross-functionally with Product Development, Creative, Finance, Operations, Legal, and Retail
- Highly organized, execution-driven, and comfortable managing multiple launches in a fast-paced environment
- Clear, confident communicator with experience presenting to senior leadership and founder
Benefits
- medical, dental, and vision insurance
- retirement savings plan
- gender neutral parental leave
- unlimited paid time off
- annual company-based performance bonus
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