Demand Generation Marketing Manager for a SaaS product suite driving marketing strategies in EMEA. Collaborate across teams to optimize demand generation and customer retention efforts.
Responsibilities
Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Faria’s products across Asia.
Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
Partner with Product Marketing, Events and Brand & Community teams to localize product launches, events and other marketing efforts in your region through social media, blogs, videos, and other channels.
Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
Measure and report on marketing performance, using insights to optimize ROI and improve lead quality.
Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.
Requirements
**Skills & Experience**
5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
Expertise in planning and executing campaigns that address customer needs.
Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
Strong copywriting and campaign creation skills.
A BA in Marketing, Communications, or a related field is preferred.
**Capabilities & Attributes**
Strong project management skills, with the ability to prioritize and manage multiple initiatives.
Ability to translate customer insights and sales feedback into impactful marketing strategies.
Quick learner with a strong understanding of international education trends and customer pain points.
Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team.
A proactive, creative, and data-driven mindset with a focus on delivering results.
**Success Metrics**
Marketing-source pipeline generated.
Pipe-to-spend ratio.
Excellent alignment between marketing and sales efforts.
Benefits
**Compensation** - Competitive salary and opportunities for career development (B2B)
**Healthcare** - Limit for Medical coverage by LuxMed
**Vacation **- We support work/life balance and offer generous Annual leave and Public Holidays
**Wellbeing Resources** - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
**Learning** - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
**Team** - Friendly atmosphere, group activities, and corporate events
**Equipment** - MacBook Pro or another laptop of your specification, peripherals, and displays included
**Office** - Small but cozy office in Krakow for your convenience
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