Hybrid Marketing Manager – API Sales

at Dext

• Job title: Marketing Manager – API Sales
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Manager responsible for executing data-led marketing initiatives within fintech company. Collaborating across teams to enhance brand engagement and support revenue expansion.

Responsibilities

• Own the execution of marketing initiatives for the API Team, from content creation to landing pages, campaigns, and research hands-on, not just strategy.
• Build and refine brand positioning and messaging frameworks for both business and technical audiences.
• Define who the product is for and why it matters, translate features into customer-focused value, develop the core narrative, value propositions, and proof points.
• Lead website and funnel efforts: structure pages, brief dev/design, review UX, and create landing pages for campaigns and SEO.
• Run SEM and demand-capture experiments, defining paid search strategy and iterating quickly based on results.
• Produce high-value content: one-pagers, client stories, use-cases, pitch decks, LinkedIn posts, and assets reusable across Sales and Product.
• Drive Account-Based Marketing: manage clean account data, create tailored email sequences, downloadable resources, and nurture flows; collaborate with Sales to refine MQL definitions.
• Organise webinars and thought-leadership opportunities: coordinate with internal leaders, manage logistics, narrative, and promotion.

Requirements

• Strong background in marketing technical products (ideally API-based or developer-focused) with experience supporting long, high-value B2B sales cycles and running account-based marketing initiatives.
• Hands-on operator: executes personally and comfortable self-directing and building processes from scratch.
• Understands cross-functional dynamics between Product, Technical, and Sales teams, turning that knowledge into actionable marketing work.
• Solution-oriented mindset: likes to experiment with new ideas and processes.
• Excellent written and verbal communication, can translate complex ideas into clear, compelling content for multiple audiences.

Benefits

• A competitive salary.
• Flexible working.
• 25 days off plus bank holidays, volunteering days, summer hours and a day off the week of your birthday.
• Employer-paid private medical insurance and health cash plan.
• Cycle to work scheme.
• Payroll giving.
• Income protection.
• Mental health support through Help@Hand.