Strategic leader for multiple accounts at Syneos Health. Focused on profitable growth, operational excellence, and exceptional customer satisfaction.
About the role
- Senior Director of Technology Strategy at Merkle, leading technology initiatives and consulting engagements across multiple industries for high-level clients. Expertise required in marketing technology and client relationship management.
Responsibilities
- Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Orchestration, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, Workflow Management and AdTech
- Be responsible for setting the strategic technology vision for our clients, with the ability to connect technology capability challenges or goals to business needs and build compelling stories to articulate incremental value
- Build and maintain strong relationships with clients and internal partners, with the ability to manage clear expectations by facilitating and driving client meetings and discussions
- Lead daily delivery efforts partnering with the engagement team members to complete materials in powerpoint, excel, and Lucidchart. Leading client facing communications and meetings.
- Lead and refine our approach for discovery meetings with clients, new partners, vendors or subject matter experts taking thorough notes, gathering documentation and identifying follow-ups
- Bring an industry leading perspective / POV about a key area of the customer experience technology stack and create thought leadership to serve as a subject matter expert at Merkle.
- Provide opinions and recommendations in all manner of marketing-related technology use cases that can be articulated and understood at various levels of our client’s organizations (C-Suite, IT Executives, Marketing Executives, Product Owners etc.)
- Lead consulting engagements by building the storytelling and developing recommendations for how to best leverage information and technology to drive programs across all channels and media, and generate future revenue opportunities for other Merkle practice areas
- Direct and manage consulting analysts to guide work product development, coach on presentation and storytelling skills, and educate on technology capabilities
- Serve as an active contributor to establishing and maintaining an engaging and empowering culture within the Tech Strategy Team
- Leverage existing frameworks, and proactively optimize or develop net new
- Own internal initiatives to improve the offerings and capabilities of the overall team including bringing new consulting engagements to leadership for consideration
- Develop materials to illustrate and educate teams on how CX technology components work together to support personalized experiences
- Lead business development opportunities for a specific vertical as a technology strategy SME and find opportunities within existing clients
Requirements
- 12+ years of experience in consulting within marketing technology OR 12-15 years of experience working in a digital agency operating marketing technology in a specific field
- Advanced knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including AI, loyalty, service, commerce, content, analytics and cloud technologies
- Expert knowledge in a focused capability and/or capabilities around cloud data warehouses, customer data integration, identity resolution, analytic modeling, journey orchestration, experience management, commerce, loyalty, digital messaging, service and business intelligence systems will be evaluated
- Certifications in specific technology solutions
- Experience managing people and leading a cross-functional team
- Expert proficiency with MS Teams, Powerpoint, Excel, Lucidchart, Miro and Vizio
- Bachelor's degree from an accredited college/university
- Ability to travel for clients up to 25%
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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