Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
About the role
- Manager of Retail Media and Paid Search responsible for optimizing client marketing on retail platforms. Involved in project execution and reporting to ensure successful campaign outcomes.
Responsibilities
- Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
- Execute retail campaigns and traditional search campaigns, including account setup, campaign builds, daily optimization, bid strategy development and budget pacing.
- Assist with media plan creation from visual aids to detailed descriptions of partners and strategy.
- Interpret performance reports to provide actionable insights and analysis.
- Ensure campaigns are run to agreed upon best practice guideline.
- Assist and attend both internal and external weekly calls and meetings with clients and vendors.
- Collaborate across our client team and channels.
Requirements
- 2+ years of digital performance marketing experience in ecommerce/retail search, paid search, PPC, paid social, programmatic, or related field
- 1+ years managing large-scale, complex ecommerce campaigns
- Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms.
- Experience managing budgets, meeting KPIs and informing KPI goals
- SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience strongly preferred
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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