Manager of Demand Generation at SWTCH, driving leads through multi - channel campaigns in clean energy sector. Collaborating with sales and marketing to boost revenue growth in a hybrid role.
About the role
- Performance Marketing Specialist managing PPC campaigns to drive customer acquisition and engagement at DelfinGroup, a Latvian fintech company. Focused on data-driven performance marketing across digital platforms.
Responsibilities
- Drive company growth by acquiring new customers and increasing engagement of existing ones through data-driven performance marketing campaigns
- Take full ownership of campaign management previously handled by external agencies
- Launch and manage active campaigns across main channels (Google, Meta, TikTok, Bing)
- Conduct a full campaign audit and prepare an optimization plan
- Implement a unified reporting system for management visibility
- Achieve stable growth in sales performance and improved budget efficiency
- Increase campaign ROAS by 15–25% and reduce CPA costs by 10–20%
- Develop a long-term performance marketing strategy with consistently profitable campaigns
Requirements
- Successful management of PPC campaigns in e-commerce or financial services
- Hands-on experience with Meta Ads, Google Ads, and TikTok Ads
- Strong experience in data analysis using tools such as Google Analytics, Looker Studio, Power BI, or similar platforms
Benefits
- Health insurance after the probation period
- Employer monthly payments to INDEXO 3rd pension level after probation period
- Paid parking next to the office
- Regular office snacks
- Teambuilding activities that are genuinely optional
- Training programs tailored to individual needs
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