Vice President managing paid media strategies for Dairy Management Inc. Leading campaigns across retail media networks and e-commerce platforms for the dairy industry.
Responsibilities
Lead the development and execution of comprehensive paid media strategies across digital, retail media networks, e-commerce, and media partnerships in support of organizational goals.
Ensure retail media and e-commerce strategies are fully integrated with broader marketing, communications, and brand initiatives — supporting both awareness and conversion objectives.
Define the role of paid commerce media within the full consumer and shopper journey, from upper-funnel education to point-of-purchase activation.
Provide day-to-day media agency oversight and collaborate closely with other MCA leaders to ensure integrated planning, alignment, and execution across channels.
Oversee multi-channel paid media programs including paid search, paid social, display, programmatic, retail media networks, and e-commerce-driven placements.
Lead strategic planning and activation across key retail and commerce partners, ensuring campaigns are optimized for shopper relevance, timing, and performance.
Set strategic direction for channel mix, audience targeting, creative approach, messaging frameworks, and budget allocation across brand and commerce objectives.
Optimize campaigns end-to-end — from planning and activation through measurement, sales impact analysis, and reporting.
Establish KPIs and measurement frameworks that connect paid media performance to commerce outcomes, including sales lift, conversion, ROAS, and retailer-specific metrics.
Analyze and interpret retail sales, shopper, and e-commerce data to inform optimization, future investment decisions, and strategic recommendations.
Translate complex performance and sales data into clear insights and narratives for senior leadership and cross-functional partners.
Requirements
Bachelor’s degree in marketing, communications, business, or a related field.
10+ years of progressively responsible experience in paid media, performance marketing, or digital marketing leadership roles.
Demonstrated senior-level experience leading retail media and e-commerce campaigns, ideally across multiple retailer platforms, and integrating them into broader brand and communications strategies.
Proven ability to analyze and interpret sales, shopper, and e-commerce performance data to drive optimization and strategic decisions.
Track record managing media budgets and delivering measurable ROI across both brand and commerce objectives.
Deep understanding of digital marketing, retail media ecosystems, e-commerce platforms, and performance measurement frameworks.
Strong analytical capabilities with the ability to connect media investment to sales and business outcomes.
Strategic thinker who can balance long-term brand building with near-term commerce performance.
Strong negotiation skills and experience managing agency and media partner relationships.
Exceptional leadership, communication, and cross-functional collaboration skills.
Foster a culture of innovation, accountability, data-driven decision-making, and continuous learning.
Benefits
Medical, dental, and vision insurance
Paid parental leave
Life insurance
Short-term and long-term disability
Flexible spending accounts (health care, dependent care, transit, and parking)
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