Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
About the role
- Senior Product Marketing Manager leading Go-To-Market strategies for DailyPay's Enterprise suite. Responsible for full-lifecycle commercialization and driving market urgency for new solutions.
Responsibilities
- Architect Go-To-Market Strategy: Lead the strategic orchestration of the Tiered GTM Framework.
- Scale the B2B Persona Framework: Develop and maintain the authoritative persona guidelines for the Enterprise buying committee.
- Master Technical Value Translation: Act as the primary bridge between technical product logic and commercial value.
- Drive AOP & Lifecycle Metrics: Take direct accountability for key business metrics.
- Enable the Revenue Engine: Serve as the definitive product "Source of Truth" for Sales and Client Success.
Requirements
- 6+ years of specialized B2B Product Marketing experience, with a proven track record of bringing enterprise-grade products to market.
- Strategic Storytelling: Expertise in crafting compelling narratives for complex, multi-stakeholder buying committees and translating technical "how it works" into "why it matters."
- Execution Excellence: A history of leading high-visibility product launches and managing the post-launch adoption lifecycle through data-driven strategies.
- Collaborative Leadership: Strong project management skills and the ability to drive alignment across Sales, Marketing, and Product teams in a rapidly changing environment.
- Industry Expertise: Experience in B2B SaaS, Payments, HCM, or FinTech is highly preferred.
Benefits
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
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