Strategic Marketing Lead for K12 Schools developing and executing marketing strategies; collaborative role enhancing brand and engagement.
About the role
- Digital Marketing Analyst managing online campaigns and sales strategies for Cyrela in São Paulo. Collaborating with teams to optimize performance and conversions in real estate sector.
Responsibilities
- Serve as point of contact with commercial, sales and partnership teams.
- Liaise with advertising agencies.
- Monitor and control budgets for initiatives and campaigns.
- Prepare briefings and oversee creative assets.
- Prepare internal presentations and sales team materials.
- Interpret and analyze the performance of online media campaigns (Google, Meta, TikTok, etc.), identifying optimization opportunities and areas of attention.
- Create and edit landing pages using Duda.co.
- Track the lead journey and collaborate with teams such as CRM, content and sales to optimize conversion.
- Collaborate with the team to evolve the WhatsApp strategy and other owned channels.
Requirements
- Minimum of three years' experience in communication-related areas.
- Intermediate Microsoft Office skills.
- Bachelor's degree in Advertising, Marketing, Business Administration, or related communication fields.
- Proficiency in platforms such as Google Ads, Meta Ads and TikTok Ads.
- Experience with tools such as Looker Studio, GA4, UTMs and measurement/tracking.
- Experience in the real estate market or in lead generation for complex sales.
- Experience with Zapier and integrations.
- Familiarity with landing page builders (Duda, RD Station, etc.).
- Knowledge of copywriting and creative testing.
Benefits
- Profit sharing (PLR).
- Transportation allowance.
- Meal allowance.
- SulAmérica health plan with special conditions for you and your dependents.
- SulAmérica dental plan.
- Telemedicine with multiple specialties.
- Wellhub.
- Totalpass.
- Life insurance.
- Pet care benefits.
- Birthday day off + gift voucher.
- Postnatal baby allowance.
- Newborn welcome kit (birth basket with baby essentials).
- Extended marriage leave.
- Extended paternity leave.
- Psychological and social support channel (CuideCY).
- Fresh fruit and coffee in the offices.
- Vaccination campaign.
- On-site quick massages.
- Partnerships with sports facilities (soccer and beach tennis).
- Payroll-deductible loans (conditions apply).
- Discounts at universities and language schools.
- Discount on the purchase of your new property (conditions apply).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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