Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Performance Marketing Manager leading multi-channel B2B lead generation strategies and delivering measurable growth. Collaborating with teams to align marketing performance with sales success in the United Kingdom.
Responsibilities
- Join us as a dynamic Performance Marketing Manager with a strong commercial focus
- Spearhead and elevate multi-channel lead generation within our B2B business
- Take full ownership—planning, executing, optimising, and driving success across channels such as PPC, Paid Social, SEO, Affiliates, and CRO
- Be accountable for delivering measurable pipeline and lead growth, with a keen eye on budget management
- Collaborate closely with agency partners and internal teams
- Help shape our digital growth strategy by linking marketing performance directly to sales success
- Align marketing, sales, digital teams, and external partners for seamless alignment
- Own end-to-end multi-channel campaign delivery
- Track and optimise key metrics including CPL, CAC, ROI, and pipeline contribution
- Implement SEO strategies to grow high-quality organic traffic
- Lead CRO initiatives including landing page optimisation, A/B testing, and user journey improvements
- Provide clear, data-driven reporting to senior stakeholders on performance and ROI
Requirements
- Bring 5–8 years of dynamic experience in performance marketing, preferably in B2B or lead generation settings
- Demonstrate your mastery across PPC, Paid Social, SEO, Affiliates, and CRO, driving impactful campaigns that stand out.
- Showcase your strong background in managing and optimising multi-channel budgets
- Possess hands-on expertise with analytics, tracking, and attribution tools to measure success and inform strategy.
- Prove your ability to deliver tangible commercial results, including pipeline growth, revenue increases, and impressive ROI.
- Excel at collaborating with agencies and cross-functional teams to align goals and achieve outstanding outcomes.
Benefits
- 25 days holiday plus bank holidays
- Holiday purchase scheme available
- Pension – Salary exchange Scheme
- Life Assurance
- My Culligan benefits -Discount platform
- Culligan Product discounts
- Employee Assistance programme
- Ongoing Training and Development
- Enhanced maternity, paternity, and grandparent leave
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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