Performance Marketing Manager driving Google Ads strategy for Nature Heart's E - Commerce brands. Oversee significant budgets, develop performance strategies, and collaborate with cross - functional teams.
About the role
- Performance Marketing Manager optimizing online marketing initiatives impacting CUJU's global talent visibility. Developing, managing, and analyzing marketing campaigns across various platforms.
Responsibilities
- You will play a key role in building and optimizing online marketing initiatives that directly impact CUJU’s growth.
- From launching high-performing campaigns to optimizing user acquisition strategies — your work will change how talent is discovered globally.
- Develop and scale our international full-funnel performance strategy
- Manage data-driven campaigns across Google, Meta, LinkedIn & new channels
- Test audiences, experiment with new channels & user journeys, and efficiently optimize CPI/CPL and budgets
- Campaign management and analysis
- Build smart funnels & activation campaigns for the CUJU app
- Performance tracking (KPIs, CPI, CPL) & rapid derivation of action steps and improvements
- Work closely with Content, Product & Data teams for maximum impact
- Conduct market, persona & competitor analyses to identify new growth opportunities
- Monitor campaign performance against core KPIs and conversion rates and report regularly to stakeholders with optimization recommendations
- A/B testing & continuous budget optimization for efficient scaling
Requirements
- Minimum of 3 years of experience in Paid Media or Performance Marketing
- Confident use of Google Ads, Meta Ads and LinkedIn Ads Manager
- Strong analytical mindset and experience with tracking, analytics tools and Excel
- You make decisions based on data and are familiar with key performance KPIs
- University degree in Marketing, Business, Data Science or a related field
- Very good German and English skills (Portuguese is a plus but not required)
- Willingness to work on-site occasionally at our centrally located office in Hamburg
- Bonus: experience with CRM systems, Looker Studio or marketing automation
Benefits
- Flexible working – hybrid & on-site at our Hamburg office
- Work at the intersection of sport and technology with international clubs, partners, athletes and influencers
- Autonomy & responsibility – actively shape processes, contribute ideas and make a real impact
- Purpose & impact – help build something that changes sport
- Short decision-making paths – direct communication, fast decisions and close proximity to management
- Personal & professional development – tailored learning opportunities and room to grow beyond your role
- Team spirit & culture – a highly motivated international team, regular events and a supportive atmosphere
- 30 days of vacation, competitive compensation, regular salary reviews and corporate benefits - more benefits to come :)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Head of Demand Generation leading demand generation strategy and website performance at YOOBIC. Focusing on high - impact leadership and alignment with Sales for measurable business outcomes.
Junior Performance Marketing Manager focusing on Meta Ads campaigns and UGC management in an international e - commerce setting.
Group Leader overseeing construction projects at Frank Projektpartner. Responsible for project management and team leadership within the building sector in Stockholm.
Intern supporting website management and marketing operations at Macmillan Learning. Assisting with data analytics and content development while gaining exposure to digital marketing.
Performance Marketer leading digital lead generation initiatives for Optiom. Driving qualified leads and optimizing paid media campaigns in the dealer and broker sales funnel.
Freelance Associate Agency Producer handling Paid Social projects for We Are Social, a creative agency focusing on social connections. Collaborating with teams and managing various production tasks.
Performance Marketing Manager at Montu UK crafting and driving paid social strategies in regulated healthcare. Leading innovative approaches within compliance for impactful digital marketing campaigns.
Part - time Performance Marketing Manager for Munich startup improving health choices through a mobile app. Focused on data - driven acquisition campaigns via Meta Ads and Web2App funnels.
CRM Campaign Manager managing campaigns using Braze for convenience retail and petroleum brands. Empowering businesses with technology solutions for growth and operational efficiency.