Key Account Manager responsible for promoting Grifols hematology products in Italy. Engaging with healthcare professionals and building relationships with opinion leaders in the field.
About the role
- Brand Marketing Partnerships & PR Specialist driving brand awareness through strategic partnerships and media relations for Backcountry. Executing PR initiatives to engage core outdoor audiences.
Responsibilities
- Identify, coordinate, and manage collaborations with brands, athletes, and industry partners to execute Backcountry's partnership strategy.
- Develop and implement PR initiatives that enhance brand visibility through media outreach, press efforts, and storytelling.
- Draft and coordinate press materials, announcements, and proactive media outreach efforts.
- Build and maintain relationships with media contacts, influencers, and key stakeholders to generate authentic engagement and positive coverage.
- Partner with brand, content, and performance marketing teams to support integrated campaigns that include PR and partnership components.
- Research industry trends and competitor activity to identify new partnership and positioning opportunities.
- Support crisis communications efforts and reputation management initiatives as needed.
- Track and report on PR and partnership performance metrics, providing insights and recommendations to internal stakeholders.
Requirements
- Experience supporting brand collaborations, partnerships, or influencer initiatives.
- Working knowledge of media relations and public relations best practices.
- Strong written and verbal communication skills.
- Effective relationship-building and organizational skills.
- Proactive, detail-oriented, and action-oriented working style.
- Demonstrated ability to contribute to securing meaningful press coverage and supporting impactful partnerships.
Benefits
- Paid time off policies
- 401(k) match
- medical/dental/vision and a variety of supplemental policies
- employee discounts across our portfolio of brands
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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