Brand Marketing Partnerships & PR Specialist driving brand awareness through strategic partnerships and media relations for Backcountry. Executing PR initiatives to engage core outdoor audiences.
Responsibilities
Identify, coordinate, and manage collaborations with brands, athletes, and industry partners to execute Backcountry's partnership strategy.
Develop and implement PR initiatives that enhance brand visibility through media outreach, press efforts, and storytelling.
Draft and coordinate press materials, announcements, and proactive media outreach efforts.
Build and maintain relationships with media contacts, influencers, and key stakeholders to generate authentic engagement and positive coverage.
Partner with brand, content, and performance marketing teams to support integrated campaigns that include PR and partnership components.
Research industry trends and competitor activity to identify new partnership and positioning opportunities.
Support crisis communications efforts and reputation management initiatives as needed.
Track and report on PR and partnership performance metrics, providing insights and recommendations to internal stakeholders.
Requirements
Experience supporting brand collaborations, partnerships, or influencer initiatives.
Working knowledge of media relations and public relations best practices.
Strong written and verbal communication skills.
Effective relationship-building and organizational skills.
Proactive, detail-oriented, and action-oriented working style.
Demonstrated ability to contribute to securing meaningful press coverage and supporting impactful partnerships.
Benefits
Paid time off policies
401(k) match
medical/dental/vision and a variety of supplemental policies
Key Account Manager responsible for promoting Grifols hematology products in Italy. Engaging with healthcare professionals and building relationships with opinion leaders in the field.
Team Lead in Key Account Management responsible for strategic client relationships at a digital identity solutions provider. Leading a team to ensure sustainable growth and collaboration across functions.
Junior Sales & Account Manager organizing the best events and caterings for B2B clients at egora. Collaborating closely with founders and C - level to optimize product and processes.
Assistant(e) Chef(fe) de Projets in partnerships at Henner, coordinating projects with partners and assisting in operational management. Involves tasks in insurance and collaboration with various teams.
Junior Account Manager optimizing Google Ads campaigns for larger clients in retail and travel industries. Providing strategic insights and building long - term client relationships from the Barcelona office.
Account Manager managing key accounts at MORO TECH, focusing on business transformation solutions and client relationship growth with a global tech team.
Pre - Sales & Account Manager driving business growth by building customer relationships in a global tech house. Identify opportunities and support the full sales lifecycle in Belgium.
Account Manager for Amero driving sales in the museums and attractions sector. Develop relationships and manage sales processes for existing and new customers.
Key Account Manager developing strategic customer relationships and optimizing solutions at Element Logic. Focused on creating value and growth in a customer - oriented role.
Account Manager managing relationships with exciting digital brands at DCMN. Collaborating across teams to drive client success in a fast - paced environment.