Consumer Marketing Specialist at O’Neill Vintners & Distillers driving planning and execution of marketing initiatives. Focus on brand activations, events, communications, and partnerships.
About the role
- Marketing Specialist overseeing marketing campaigns for a Quebec general construction company. Focusing on brand development and engagement across Canadian and American markets.
Responsibilities
- Reporting to the Vice President, Administration, propose and design marketing and advertising campaigns
- Develop, manage and optimize marketing campaigns across multiple platforms
- Build business relationships with marketing agencies
- Serve as the primary communicator to build consensus among stakeholders
- Conduct competitive intelligence and analyze marketing campaign performance
- Contribute to the development of the marketing budget
- Establish a marketing/advertising calendar
- Develop marketing assets to support campaigns
- Act as project manager for global marketing initiatives
- Maintain an engaging web presence for the target audience
Requirements
- Bachelor's degree in Business Administration, preferably with a specialization in Marketing
- Minimum of 8 years' experience designing and deploying targeted marketing and advertising initiatives
- Essential — Exceptional writing skills in both French and English (10/10)
- Essential — Experience interacting with external marketing & advertising agencies or graphic design vendors
- Asset — Professional background in B2B content marketing
- Asset — Experience leading website modernization initiatives
- Excellent understanding of the modern digital environment and ecosystem, including social media
- Professional exposure to marketing and advertising best practices
- Preferably — experience covering a large territory (Canadian or, preferably, North American or international)
- Strong proficiency with the Microsoft Office suite
- Familiarity with layout/design software and mass email/marketing platforms
- Knowledge of Google Analytics
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Oversee integrated marketing programs that align with organizational goals. Collaborate across teams, manage projects, and lead flagship events in a hybrid setting.
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