Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Growth Marketing Manager generating new customers for premium alcohol retailer CraftGinClub. Driving customer acquisition through performance marketing across various channels in a hybrid role from London.
Responsibilities
- Drive high‑quality customer acquisition across our performance channels.
- Support our Partnerships & Affiliates team, channel managing the supporting agency, and carrying out end to end campaign management.
- Manage campaign budgets, pacing, and forecasting, ensuring efficient spend and clear performance visibility.
- Own the test and learn roadmap across all owned channels, including A/B testing of creative, offers and audiences.
- Track, analyse, and report on campaign performance, clearly articulating insights, opportunities, and risks.
Requirements
- Loves performance marketing, and thrives in a test and learn environment
- Can balance strategic thinking with day to day execution.
- Has a curious, data‑driven mindset and is able to find, identify and act on opportunities.
- Has experience in growth, performance, or digital marketing, ideally within DTC, e‑commerce, or subscription businesses - some understanding of lifecycle marketing and integrating with our CRM team would be useful.
- Demonstrates strong experience with paid digital platforms such as Meta & AdWords and Google Analytics.
- Is used to working with performance marketing metrics (CPA, LTV, ROAS) and can scale channels sustainably.
- Has great organisational and project management skills, with excellent communication skills and is able to explain ideas and results clearly.
Benefits
- Hybrid working – Wed/Thu in our Farringdon office, remote on Mon/Tue/Fri
- Flexible working hours
- 25 days holiday rising with length of service
- Weekly gin and rum tasting
- Generous staff discount on our online store
- Opportunity to take part in regular product tastings and attend industry events
- Real career progression opportunities, with the chance to grow as we do
- A collaborative, ambitious, and values driven team environment.
- Regular social events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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