Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Marketing Manager at Coople developing campaigns for B2B lead generation in Switzerland's health sector. Collaborating closely with sales and internal teams to optimize performance.
Responsibilities
- Planning and executing integrated marketing campaigns with a focus on B2B lead generation and Coople client acquisition, particularly in the healthcare sector
- Further developing the marketing strategy and creating market-specific campaign concepts
- End-to-end ownership of campaigns: concept development, asset production, channel activation, performance tracking and continuous optimization
- Responsibility for industry-specific initiatives such as healthcare campaigns, job board strategies or local events
- Close collaboration with the Digital Marketing team to analyze, evaluate and optimize campaign performance
- Social media and community management
- Support in planning and executing events
- Contributing to referral, loyalty and incentive campaigns to acquire new businesses and workers through various channels including the existing database
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Management or a comparable qualification
- 2–4 years of professional experience in marketing, ideally in a B2B environment
- Proven experience in B2B lead generation and performance marketing
- Experience with email service providers (such as Pardot, HubSpot, Eloqua, etc.) for planning and optimizing automated email campaigns (B2B and B2C)
- Excellent communication skills and experience managing marketing projects
- Native-level German and fluent English, both spoken and written; French is a plus
- Strategic thinking combined with a strong hands-on mentality and sense of ownership
- Enjoyment of a dynamic, agile work environment and a strong interest in AI developments and new technologies
Benefits
- Agility – we act quickly and think ahead
- Collaboration – we work cross-functionally and as a team
- Ownership – we take responsibility and support one another
- Fairness – transparency, respect and equal treatment are central to us
- Passion – we are committed to what we do and to the impact of our work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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