Communication Automation Specialist managing enrollment and retention automated communication strategies for Collegis Education. Focusing on accuracy and effectiveness while collaborating with various teams.
Responsibilities
Assist with troubleshooting, maintaining and improving automation tool function
Work along with the Associate Director of Communication Strategy, enrollment, retention and IT, teams to implement strategies and initiatives that align with our clients’ objectives for comprehensive communication, in support of goals across all audience types
Manage and prioritize a high volume of tasks originating from multiple channels (enrollment and retention) to meet deadlines in a fast-paced environment
Investigate daily tech and/or data issues and discrepancies to understand their impact on communication automation
Audit communication flows for content and technical accuracy, identifying necessary updates or adjustments to improve performance
Gathers insights from enrollment and retention teams and identifies scalable solutions across partners
Develop, drive and maintain process standardization and documentation for operational optimization and consistency
Support the development of new automation capabilities, leveraging new and emerging data, technology and AI-related capabilities
Assist in the onboarding of new hires into the communication systems and support internal transitions during partnership changes
Produce email, sms and other communication content as needed, ensuring it maintains the appropriate tone for enrollment and retention
Conduct market research (enrollment, retention, marketing, and higher ed) and competitor analysis to identify opportunities for differentiation and improvement in communication strategies, including bringing innovative ideas and strategies to our clients
Track and analyze the effectiveness of enrollment (and retention) communications, using metrics and feedback to continuously improve outreach, in partnership with data enablement and business intelligence and analytics teams
Adhere to the appropriate information security policies based on the sensitivity of company data and report any security related issues
Requirements
Bachelor’s degree, or relevant years of experience required
Operates with a high attention to detail
Deep understanding of the higher education student journey, including enrollment and retention processes
Ability to interpret data and metrics to measure success and identify opportunities for differentiation
Proficiency in using various communication tools and platforms, including voice, SMS, email marketing software, content management systems, and customer relationship management (CRM) systems. Salesforce, Regal and Marketo experience preferred
Willingness to learn new technologies
Ability to troubleshoot complex issues
Excellent project management skills, with the ability to prioritize tasks, meet deadlines and manage multiple projects simultaneously
Strong interpersonal and collaboration skills with the ability to work effectively across diverse internal teams
Analytical mindset with the ability to interpret data and metrics to drive decision-making and measure success
Creativity and ability to think strategically to develop innovative communication approaches
Knowledge of compliance and privacy regulations related to communication and marketing
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