Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
CA
Hybrid Associate Performance Media Planner – Paid Search, Paid Social
Posted 2 months ago
About the role
- Associate Performance Media Planner managing paid social and search advertising campaigns for Collective Measures in a hybrid role. Responsibilities include campaign oversight, optimization, analysis, and collaboration with project teams.
Responsibilities
- Day-to-day oversight and execution of paid social campaigns and paid search campaign
- Lead day-to-day management and optimization of client Paid Social and paid search initiatives
- Campaign planning, strategy and plan documentation
- Campaign tactics and segmentation build-out and optimization
- Bidding optimizations
- Test planning, recommendations, and management
- Custom analysis, reporting, and insights
- Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
- Conversion rate optimization, including identifying, recommending and implementing new landing pages for A/B testing
- Summarize and communicate the status of all campaigns with appropriate internal and external contacts
- Work with project managers and team leads to create and ensure timely delivery of project requirements
- Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
- Help elevate paid social practices for the agency by working in collaboration with performance media team leads
Requirements
- 1+ years of paid social or paid search marketing experience
- Working knowledge of Google Analytics
- Understanding of paid search advertising (Google, Bing etc.)
- Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)
- Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
- Excellent written and verbal communication skills
- Ability to work independently as well as with a team
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
- Strong experience with Microsoft Excel
- Preferred experience with Tableau or other data visualization platforms
- Agency experience will be given preference
Benefits
- Participation in the Employee Stock Ownership Plan
- Comprehensive health insurance plan options, including 100% paid plan
- Employee dental, life and disability coverage, 100% paid
- Participation in 401(K) Plan with generous employer match
- Generous paid parental leave
- Generous PTO policy, including 11 paid holidays per year
- Employee wellness stipend + home office stipend
- Commuter stipend (for hybrid employees)
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