Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Senior Director, Strategic Growth at Coca-Cola focusing on sustainable growth across Europe. Collaborating with leadership on strategic planning, execution, and enterprise-level decision making.
Responsibilities
- Shape and integrate country, portfolio, channel, and innovation strategies, including “how‑to‑win” assessments and opportunity/risk evaluations, to guide investment and execution choices
- Drive high‑priority strategic initiatives sponsored by the OU President and Leadership Team, delivering measurable impact through cross‑functional mobilization
- Provide rigorous decision support for high‑stakes leadership discussions, including investment prioritization, portfolio shifts, and enterprise capability bets
- Operate with an entrepreneurial, in‑house consulting mindset, proactively identifying opportunities, structuring ambiguity, and mobilizing cross‑functional teams to deliver results
- Act as a strategic integrator and trusted advisor across the Coca‑Cola system, aligning TCCC and bottling partners on growth priorities, portfolio and channel strategies, and investment choices
- Lead high‑stakes communication and negotiation with senior leaders and bottlers, influencing outcomes through compelling storytelling, indirect authority, and value‑based relationships
- Role model “Leadership in the Network,” demonstrating enterprise thinking, collaboration, and accountability across the system
Requirements
- Bachelor/MBA degree essential
- Ex-consulting experience a plus
- +10 years of Business and/or functional experience in Operation/Strategy/Marketing/Business Development/Consultancy related areas
- Strong experience in strategic planning, LRP/ABP processes, and system or matrixed organization
- Excellent leadership capability, able to work in a diverse cultural environment, efficient communicator, and influencer
- Proven record of driving growth and moving the agenda forward through data driven insights
- Ability to influence senior leadership team
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position
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