Hybrid Manager, Agronomic Market Development

at CO-OP Architecture

• Job title: Manager, Agronomic Market Development
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Saskatoon, Canada

About the role

• Manager leading the strategic agronomic market development for Federated Co-operatives Limited. Focused on driving growth, innovation, and technical excellence across Western Canada's agriculture landscape.

Responsibilities

• Drive the strategic agronomic direction using market insights and industry feedback, while elevating the Grow Teams’ reputation.
• Build strong relationships with academia, extension, government, and manufacturer partners; collaborate on training, new products, and shared agronomic priorities.
• Partner with Marketing to communicate Co op Agro’s technical expertise, ensure accuracy of agronomic content, and share Grow Team strategies with manufacturer partners.
• Lead agronomic training strategy—setting annual objectives, delivering technical and soft skill training, and ensuring GTAs effectively support local Grow Teams through coaching and in field development.
• Lead and continuously improve the field trial program by setting annual direction, sharing objectives and data insights with stakeholders, and partnering with Marketing to communicate key messages internally and externally.
• Lead the strategy, targets, and continued development of the GWP and 4R programs; explore integration with broader sustainability and traceability platforms; partner with Marketing to communicate key messages; collaborate with internal and external stakeholders on validation, brand, and training initiatives; and provide forward-looking recommendations on sustainable production trends to Commodity Managers and Grow Teams.
• Work with the Digital Ag Manager to understand needs and develop a training plan for successful digital ag uptake at Local Co-ops; set training direction, deployment, and success measures with GTAs; lead GTAs in supporting ongoing digital ag platform adoption—including dynamic farm planning and intelligent field scouting—and clearly articulate to Local Co-ops the benefits (“WIIFM”) of consistent use of digital ag and related platforms such as CRM.

Requirements

• Have 8+ years of progressively responsible experience in sales or research experience in agriculture.
• Have a Bachelor of Science in Agriculture (a combination of relevant education and experience may be considered).
• A license to practice agrology (PAg) or a Certified Crop Advisor designation is required.

Benefits

• Competitive salaries, short-term incentives, a comprehensive benefits package, and an employer-contributed pension plan.
• Encouragement to take advantage of learning opportunities to grow and develop as a Team Member.