Paid Ads Specialist managing and optimizing campaigns across Google PPC and LinkedIn Ads. Joining ClearSource's marketing team to drive high-impact paid media campaigns in a competitive global market.
Responsibilities
Develop, execute, and optimize paid advertising campaigns across Google PPC, 6Sense, LinkedIn Ads, and Meta
Monitor, analyze, and report on campaign performance to identify optimization opportunities
Generate a minimum of 10+ marketing-qualified leads (MQLs) per month by Q4 2025
Manage budgets strategically to reduce CPA by at least 15%
Increase qualified website traffic by 30% and maintain an average CTR of 3.5% or higher
Collaborate closely with the Head of Marketing, Marketing Director, Market Development Manager, and other stakeholders
Conduct A/B testing to improve ad creatives, messaging, and targeting
Leverage 6Sense intent data to refine audience segmentation and targeting strategies
Stay current with digital advertising trends, including the ethical use of AI to improve workflows and outcomes
Requirements
Proven experience managing paid campaigns across Google, LinkedIn, Meta, and display networks
Hands-on expertise with 6Sense intent-based targeting and workflows
Strong analytical skills with a history of improving ROI and campaign performance
Experience with A/B testing and conversion rate optimization (CRO)
Familiarity with HubSpot CRM or similar marketing platforms
Excellent communication and collaboration skills
Ability to work independently while coordinating with a US-based manager
Strong attention to detail and proactive problem-solving mindset
Benefits
Opportunities for professional growth and skill development
Remote-first role with occasional onsite requirements in Sandton (SA)
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