Senior Paid Search Manager leading performance marketing strategies for eCommerce brands. Managing high - budget campaigns with a focus on optimisation and client success in a hybrid work environment.
About the role
- Senior Campaign Manager at Clarion managing ICE marketing campaign strategy across multiple events. Focusing on acquisition and retention for the gaming community event.
Responsibilities
- Creating and managing the ICE marketing campaign plans - driving acquisition and retention in key segments to achieve our business goals across events and digital products.
- Effectively communicating and presenting the campaign plans, strategies, and updates throughout the event cycle to the team and stakeholders.
- Accountable for delivery of the global ICE campaign plans - effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).
- Working alongside the Senior Marketing & Engagement Manager, Strategic Markets (ICE & iGB)to ensure the delivery of our expanding and mature markets. Ultimate responsibility for the marketing plan and budget will sit with you.
- Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.
- Ensuring all promotional marketing materials created are tailored towards our key personas.
- You will have two campaign execs, but this is a hands-on role.
- Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.
- Owning all the ICE marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.
- Managing the ICE marketing budget.
- Identify key industry trends, innovations or technologies that can drive growth.
- Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.
- Continued learning (and more importantly, implementing that learning!) about the gaming industry and marketing through attending events, reading, listening to podcasts and webinars.
- You will be responsible for the management and development of two marketing executives, fostering their progression and creating development plans to ensure the ongoing improvement of the team.
- You will report directly into the Head of Marketing and be responsible for providing plans and reports on the development of the team.
Requirements
- Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2-3 channels).
- Excellent direct response copywriter and copy editor.
- Experience creating and delivering campaigns across multiple marketing channels.
- Exceptional project management skills - organized, proactive and able to multi-task.
- In depth knowledge of marketing performance metrics and optimisation tactics.
- Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.
- Obsessed with feedback – we love to continuously learn, develop, deliver and receive feedback, which is a critical skill in our team.
- Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.
- Excellent time management skills and the ability to prioritize relevant tasks.
- Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and of course AI technologies.
- Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.
- Proven ability to learn new tools and software quickly and independently.
- Highly proactive, initiating attitude - able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers.
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown (closed for the last week of the year)
- Celebration day off (e.g. birthday, Diwali, Eid, etc)
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Subsidised Café
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination – offered on site once a year for all employees
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
PPC Campaign Executive driving high - quality leads and pipeline growth through paid search campaigns. Planning, building, and optimising PPC campaigns across Google Ads and Microsoft Advertising for Ideagen's SaaS solutions.
Advertising Campaign Manager executing advertising strategies for Uline, enhancing customer engagement across digital and traditional media.
UKI Media Specialist responsible for media strategy and campaign execution in the UK and Ireland. Managing agency relationships and optimizing multi - million pound budgets to drive brand love.
Campaign Manager executing statewide housing advocacy initiatives with the Statewide Affordable Housing Advocacy Coalition. Managing projects, coalition partnerships, and contributing to long - term policy change in California.
Account & Campaign Manager ensuring smooth campaign execution for Rohlik Group across multiple markets. Building long - term partnerships and managing campaign life cycles with strong communication skills.
People Lead managing a team in thermal production and distribution for WSP in Karlstad. Leading, developing, and collaborating on customer projects in a dynamic environment.
Account & Campaign Manager at Rohlik Group managing advertising campaigns across multiple countries. Leading campaign execution and optimization while building client relationships.
Lead Performance Marketing & Growth for Wellnest, elevating customer experience through data - driven strategies and targeted growth efforts.
Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.