Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
About the role
- Paid Media Specialist at Chili Digital managing and optimizing omnichannel campaigns for performance in Latin America. Fostering data-driven strategies across multiple platforms with bilingual execution.
Responsibilities
- The Paid Media Specialist is responsible for managing and optimizing omnichannel performance campaigns.
- Collaborate with clients to understand their business goals and align paid media strategies accordingly.
- Develop detailed media plans that define target audiences, budgets, channels, and key performance indicators.
- Launch and manage campaigns across multiple platforms, ensuring optimal allocation of resources for maximum performance.
- Plan and execute A/B tests across platforms to determine optimal creatives, audiences, bidding strategies, and landing pages.
- Continuously monitor performance, implement learnings from A/B tests, and generate comprehensive reports to demonstrate ROI/ROAS.
- Utilize our CRM SENTR to manage campaign tasks, timelines, A/B test tracking, and client communications efficiently.
- Develop and execute campaigns in both Portuguese and English, ensuring culturally relevant messaging and market compliance.
- Report directly on the return on investment (ROI) and return on ad spend (ROAS), using data-driven insights to optimize performance.
- Leverage analytics tools and performance data to recommend strategies, incorporating learnings from A/B testing for better campaign outcomes.
Requirements
- 3+ years of experience in managing paid media campaigns, ideally within a digital marketing agency.
- Proven track record of driving performance campaigns with clear ROI/ROAS outcomes.
- Strong expertise in Google Ads and Meta Ads platforms, with working experience on TikTok, Retail Media, and programmatic channels.
- Experience managing the complete campaign lifecycle—from client onboarding and media planning to execution, A/B testing, and performance reporting.
- Demonstrated success in setting up and interpreting A/B tests to improve performance.
- Exceptional organizational skills and proficiency with CRM systems, specifically SENTR.
- Fluent in both Spanish and English, with excellent communication and reporting skills in both languages.
- Ability to work in a fast-paced, data-driven environment with a proactive and collaborative approach.
Benefits
- Competitive compensation package.
- Hybrid work model
- Opportunity to work on cutting-edge campaigns with international clients across LATAM, US, and Europe.
- Access to advanced tools and training in paid media strategies.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Performance Marketing Intern supporting REVOLVE's performance marketing team across affiliate and paid social channels. Assisting in ad creation, reporting, and communication with affiliate partners.
Performance Marketing Intern at Intrepid managing ecommerce campaigns for brands across SEA. Collaborating with a team to enhance digital marketing effectiveness through data - driven strategies.
Senior Paid Media Analyst responsible for creating and managing paid media campaigns primarily on Google Ads and Meta. Working with clients to optimize and develop marketing strategies effectively.
Accountmanager managing performance marketing campaigns from planning to evaluation for clients. Working closely with partners and teams using structured tools while ensuring quality collaboration.
Performance Marketer focusing on Meta Ads for selected partner brands in Köln. Responsible for client performance, campaign management, and optimization of ad creatives.
Paid Social Manager optimizing campaigns on Meta and TikTok for international social media marketing agency. Collaborating with influencers and creative teams for effective client strategies.
Managing Director of Data Strategy at Ankura, overseeing audience strategy in Public Affairs. Leading high - stakes campaigns and shaping data infrastructure to improve client outcomes.
Paid Media Manager responsible for developing and managing paid media strategies and campaigns across various platforms, aligning with marketing objectives for ROI and performance.
Senior Paid Social Strategist managing paid social operations for clients spanning multiple verticals. Collaborating with teams to blend strategies targeting client KPIs.