ServiceNow CSM Architect leading optimization of customer management solutions in utilities. Collaborating across teams for innovative solutions that enhance customer engagement.
About the role
- Specialist in Marketing CRM at Cheil Brasil, managing campaign operations while collaborating with partners. Focused on data analysis and campaign optimization to meet business goals.
Responsibilities
- Serve as the SPOC (Single Point of Contact) for Insider operations (content A/B testing, App Push, Web Push, WhatsApp, Journey automations) and liaise with the agency.
- Monitor the performance of ongoing campaigns, ensuring they are implemented correctly.
- Identify and report implementation gaps and recommend improvements.
- Compile and analyze campaign performance reports, review results, and suggest adjustments.
- Work with the team to ensure campaign content quality and alignment with company objectives.
- Validate campaign functionality, ensuring defined metrics and KPIs are being met.
- Collaborate with the team to optimize processes and continuously improve campaign execution.
- Participate in weekly meetings with subsidiaries to align operations and provide updates on activity progress.
- Track the evolution of operational KPIs and SLAs, driving continuous optimization of these indicators to ensure alignment with business goals.
- Design dashboards and performance reports that provide clear, detailed visibility for all stakeholders.
Requirements
- Experience managing digital and performance campaigns.
- Familiarity with campaign monitoring tools and data reporting.
- Strong skills in data analysis and performance metrics.
- Familiarity with CRM tools, marketing automation, and the Insider platform.
- Fluent English.
- Spanish is a plus.
Benefits
- Health plan, dental plan, and life insurance (Bradesco).
- Meal or food allowance via Pluxee.
- Wellhub.
- Maternity/Paternity kit.
- Access to a company psychologist.
- Discounts at universities, language schools, and partnership with Sesc.
- Performance reviews.
- Birthday day off.
- Discounts on Samsung products.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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