Color Marketing Specialist assisting with Virtual Color Consulting and collaborating on color - focused content for digital platforms at Benjamin Moore. Provides analytical support and liaises with FP&A team.
About the role
- Division Marketing Manager responsible for leading brand-specific marketing initiatives in Seattle market. Collaborating with GMs to grow two established home service brands.
Responsibilities
- Own brand marketing for two brands – Develop tailored marketing strategies that align with each brand’s goals, service lines, and market position.
- Drive digital growth – Lead PPC, Google Ads, GLSA, retargeting, and paid search campaigns in partnership with agency partners. Be the primary contact for digital performance.
- Be the brand expert – Understand the Seattle home services market, seasonality, competitive landscape, and consumer behavior to position each brand for growth.
- Collaborate with leadership – Partner with General Managers and cross-functional teams (operations, sales, creative) to align campaigns with business needs.
- Execute across channels – Work with internal experts and agencies to launch campaigns across digital, social, reputation, sponsorships, direct mail, radio, and more.
- Analyze and optimize – Track performance metrics, manage budgets, and provide actionable insights to drive incremental leads and revenue.
- Champion brand communication – Lead regular marketing check-ins with leadership to ensure alignment, transparency, and growth-focused initiatives.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- 5+ years of marketing experience with a strong track record of developing and executing successful strategies.
- 3+ years of home services, retail, hospitality, or multi-site marketing preferred (HVAC, plumbing, electrical strongly desired).
- Deep knowledge of Google Ads, GLSA, PPC, and paid digital strategy.
- Experience managing vendor/agency partnerships.
- Strong analytical, budgeting, and reporting skills.
- Familiarity with ServiceTitan or similar platforms is a plus.
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