Account-Based Marketing Specialist in a tech firm focusing on customized strategies for key client accounts. Role emphasizes revenue growth, client relationship management, and collaboration across teams.
Responsibilities
Define and prioritize strategic accounts based on ICP, potential, timing, and complexity;
Deeply map target accounts (organizational structure, decision-makers, influencers, and business pain points);
Develop tailored strategies and messages for each account;
Create and support the development of customized proposals and commercial narratives;
Operate in an integrated way with Marketing, Sales, and Customer Success;
Support demand generation, expansion, upsell, and cross-sell activities;
Contribute to pipeline advancement and revenue predictability;
Monitor ABM performance indicators (engagement by account, pipeline, expansion, revenue).
Requirements
Bachelor’s degree in Business Administration, Commercial Management, Economics, Engineering, or related fields;
Experience with Account-Based Marketing (ABM) strategies;
Experience working collaboratively with Marketing, Sales, and Customer Success teams;
Analytical ability to define ICP and prioritize accounts;
Skill in building customized, business-oriented narratives;
Strong communication skills and strategic mindset;
Experience with complex sales and long sales cycles is a plus.
Differentials:
Experience with enterprise or strategic accounts;
Background in B2B markets, technology, or corporate solutions;
Knowledge of ABM metrics, sales funnel, and account expansion.
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