Brand Consultant managing strategic relationships with IBM at SONDA. Leading technical - commercial solutions development and enhancing brand positioning.
About the role
- Senior Brand Manager overseeing Microsoft Solutions and complex partner relationships at CDW. Driving revenue and awareness through strategic marketing plans and collaboration with sales teams.
Responsibilities
- Be the subject matter expert in a partner's product line and associated programs such as Bid Desk programs, VIR, COOP and Category Penetration
- Analyze complex industry information to identify opportunities and develop strategies to increase sales
- Develop and articulate competitive positioning and differentiation of brands
- Develop marketing plans for partner in conjunction with Partner Development and Product Managers that outline target customer segments, products, promotions, pricing, positioning, and complete launch plans
- Educate pre-sales and Product Specialists on new product introductions, transitions, competitive advantages, and opportunities to identify sales within their customer base
- Understand and communicate partner organizational structure with key decision makers and foster strong executive relationships
- Communicate partners’ financial conditions and market new products related to the assigned partner
- Engage daily with assigned partner to maintain an open channel of communication at all times to ensure that all CDW and partner stakeholders are kept up to date on any and all issues, initiatives, projects, meetings, or conferences
- Manage and maximize overall profitability; managing financial benefits and develop a strategy around re-investing funding
Requirements
- Bachelor’s degree + 4 years sales/marketing experience, OR 8 years’ experience in sales/marketing, OR 4 years CDW PPM experience + 4 years’ experience in sales/marketing
- Bachelor’s degree with a concentration in Marketing
- Previous experience in the technology industry
- Prior experience in Supply Chain, Pricing, Merchandising or Program Management
Benefits
- Annual bonus target of 10% subject to terms and conditions of plan
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