Marketing Manager responsible for driving commercial success in electronic applications. Leading marketing strategies and product portfolio for resin products at Arxada.
Responsibilities
Lead marketing activities and cross-functional teams for success in the Electronic material market
Conduct market and customer research to define product requirements and priorities
Own the product portfolio strategy for resins used in electronics
Collaborate with R&D and Technical Service teams to define product specifications
Recommend pricing strategies based on value analysis and cost structures
Lead new product development and launches in collaboration with R&D
Develop an integrated business and marketing plan
Execute and own the deliverables
Requirements
Profound understanding of the market, growth areas, trends, customers, products and services
Strong strategic and conceptual thinking
Strong problem-solving and analytical capabilities
Attention to detail without losing the big picture
Ability to consolidate and communicate complex information
Strong experience in establishing new customer contacts and commercial negotiations until contract closure
Ausbildung im digitalen Marketing mit Fokus auf Hosting - und Cloud - Lösungen. Kreative Unterstützung im Marketing - Team für Kommunikationskonzepte mit vielen Entwicklungsmöglichkeiten.
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