Marketing Operations & Sales Enablement Specialist at Capital Bank, responsible for executing marketing campaigns and supporting sales initiatives. Collaborating on compliance and operational support for mortgage divisions.
About the role
- Marketing Operations and Digital Specialist managing UK paid search campaigns for Caseware, a fintech company leading in accounting software.
Responsibilities
- Support the build and execution of end-to-end campaign processes across all UK marketing channels.
- Maintain and enhance workflow automation, ensuring standardisation and efficiency.
- Support campaign planning and execution by ensuring systems, processes and data flows are operating seamlessly.
- Maintain clean, accurate marketing data and ensure all integrations function correctly.
- Oversee data quality checks, audience segmentation accuracy and lead-routing workflows.
- Partner with global operations teams to ensure UK systems are aligned with global MarTech architecture.
- Manage lead import process and workflow management for efficient distribution to SDRs and commercial teams.
- Identify gaps in processes, workflows, technologies, data and provide recommendations.
- Maintain dashboards and reporting frameworks for UK Marketing performance.
- Analyse multi-channel campaign results, identify trends and translate into actionable recommendations
- Work closely with the Global Manager, Paid Media to run, optimise and scale UK paid search campaigns
- Execute ongoing ad copy testing, landing page alignment and audience refinement
- Monitor campaign performance to maximise ROI, ROAS, conversion quality and overall efficiency.
- Produce regular performance reports with insights on CTR, CPA, conversions, budgets and recommended next steps
- Work with the Global Manager, Paid Media to identify local growth opportunities and propose enhancements to global paid search strategies.
Requirements
- A degree, or equivalent level qualification, in Marketing, or a Marketing-related field.
- 2 years' experience in Marketing Operations
- Hands on experience with Google Ads and paid search optimisation
- Strong analytical mindset with ability to interpret data and present insights clearly
- Proficiency with CRM / marketing automation tools (e.g., HubSpot, Marketo, Salesforce). Experience working with Salesforce is a plus, but not required
- Deep analytical mindset and experience with the ability to integrate and analyze data across various data sources
- Excellent communication and stakeholder management skills, both written and verbal.
- Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.
- Excellent time management and organisational skills with experience managing multiple projects.
Benefits
- Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
- We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
- Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
- We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
- We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
- Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
- We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Operations Analyst role at PwC handling campaign administration and supporting marketing projects. Requires strong administrative skills and proficiency in English and French.
Change Management Specialist driving operational excellence at Morgan Lewis by analyzing workflows and enabling technology improvements. Collaborating with marketing operations team for effective project delivery.
HubSpot Marketing Operations Specialist optimizing B2B marketing systems at WHITEHAT. Responsible for onboarding, implementation, and performance evaluation in a hybrid role.
Content & Marketing Operations Specialist managing content production and marketing operations at Abacum. Overseeing SEO execution, email workflows, and website management while collaborating with teams across marketing.
Experienced Marketing Automation Specialist optimizing data - driven marketing automation for agricultural and construction e - commerce. Leading projects and collaborating with teams across Europe.
AI Marketing Operations Intern at QuidelOrtho enhancing content quality and marketing processes via AI. Collaborate with teams to contribute to impactful projects
Senior Marketing Operations Specialist at Cutover, optimizing marketing technology and ensuring ROI on marketing efforts. Collaborating with RevOps team to streamline processes and enhance marketing performance.
Marketing Operations Manager overseeing finance operations within PokerStars SEU. Supporting marketing processes, budget management, and legal contract administration across Southern Europe.
Marketing Operations Manager leading a high - performing team for marketing automation at 1 - 800 Contacts. Overseeing campaign execution, process innovation, and operational excellence in hybrid setting.