Senior Director of Marketing and Communications leading strategic marketing initiatives for Marsh McLennan Agency. Managing a dynamic team to drive brand and revenue growth in the Northeast.
About the role
- Head of Marketing leading strategic marketing initiatives for HVAC sector. Overseeing brand awareness, product positioning, and customer engagement in the UK and Ireland.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business goals for the heating and cooling segment.
- Lead product launches, go-to-market plans, and positioning in collaboration with product management and sales teams.
- Oversee digital marketing, content creation, trade shows, and advertising campaigns to drive demand generation.
- Analyse market trends, customer insights, and competitor activity to refine marketing tactics.
- Manage and mentor a marketing team; coordinate with external agencies and partners.
- Ensure consistent brand messaging and customer experience across all touchpoints.
Requirements
- Strong and proven marketing leadership experience.
- Ideally an in-depth understanding of HVAC industry trends, customer segments, and sales cycle.
- Expertise in digital marketing, SEO/SEM, analytics, and content strategy.
- Proficiency in marketing tools (e.g., HubSpot, Salesforce, Google Analytics)
- Prior experience in the HVAC, building services, or industrial sector is essential.
- Proven track record of successful marketing campaigns and team leadership.
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- Ability to interpret technical information and transform it into marketing collateral.
Benefits
- Competitive base salary
- Great bonus scheme
- Company vehicle or cash allowance
- 25 Days Holiday + bank holidays
- Holiday purchase scheme
- Company Pension
- Career progression and development opportunities; work within a global industry-leading company.
- Central Platform hosting employee reward and recognition initiatives and health and wellbeing resources
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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