Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Marketing Analyst driving business results for carfax.ca through data insights and analytics. Collaborating with teams and stakeholders to implement data-driven strategies at CARFAX Canada.
Responsibilities
- Leverage data, market insights, and analytical tools to identify new opportunities that enhance return on investment (ROI)
- Analyze user behavior, cohorts, funnel analysis, and conversions to generate proactive insights that enhance business value and user experience
- Communicate the effectiveness of new product launches, campaign launches, and site changes
- Implement and maintain digital analytics tools (Google Analytics, Adobe Analytics, Hotjar)
- Create and deliver presentations and reports to communicate findings to stakeholders
- Analyze quantitative and qualitative insights from surveys, user testing, interviews, and other research methods to identify trends, pain points, and opportunities that inform marketing strategy conversion
- Supporting other research, insights, and analysis work as required
- Stay up to date on the latest web analytics trends and technologies
Requirements
- 2-4 years of experience with digital analytics and measurement
- 1-2 years of experience Adobe Analytics and Adobe Launch
- Post‑secondary education in Marketing, Business, or a related field
- Working knowledge of Google Analytics, and Google Tag Manager
- Highly analytical, detail oriented with strong business acumen and foresight
- Excellent verbal and written communication skills with the ability to influence through data story telling
- Skilled in compiling data from multiple sources and visualizing insights
- Demonstrated enthusiasm for conducting research, analyzing data, and turning results into action
- Solid understanding of the digital analytics process from strategy to tagging/implementation to reporting
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, MDM, Website Governance and Compliance Technology)
- Experience with conversion rate optimization (A/B Testing and or Personalization) is considered an asset.
- Experience with SEM Rush, Google Search Console, or other SEO tools is considered an asset.
Benefits
- Weekly, free catered lunches at the office
- Flexible work that allows us to prioritize work-life balance
- 4-day summer work weeks
- A state-of-the-art collaborative environment at our head office at 100 Kellogg Lane, London Ontario
- Exceptional benefits that take effect day one of employment
- Flexible employee wellness funding
- Company matched pension program
- Parental leave top-up benefits
- Paid volunteer days
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