Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Lead Customer Marketing Specialist managing campaigns and events for Honeywell Building Automation in Canada. Requires extensive B2B marketing experience and bilingual communication skills.
Responsibilities
- Analyze our competitive landscape, industry trends, and customer insights to develop strategic marketing plans and opportunities to drive growth and retention for the Canada region
- Develop and execute customer marketing plan to drive demand generation and customer engagement for the Canadian marketing including localization of global initiatives and support region-specific offerings, key verticals and priority segments.
- Collaborate with offering management & sales teams to understand customer needs and develop targeted marketing campaigns and support new product launches
- Understand customer needs to develop messaging and content that will engage customers at different stages of the customer lifecycle
- Manage events and partnerships to engage regional customers and prospects with our team and technologies.
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
- Support translation of marketing content across solutions and verticals into French
Requirements
- Minimum 6 years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
- Bilingual French/English (written and verbal communication)
- Ability to travel within Canada and the US as needed
- Bachelor's degree in Marketing, Business, or related field
- Master's degree in Marketing or Business Administration
- Proven ability to drive channel growth, maximize sales, and develop impactful marketing programs
- Strong leadership, project management, and problem-solving skills with a creative, innovative mindset
- Excellent communication, interpersonal, and teamwork abilities; thrives in fast-paced environments
- Customer-focused, results-driven, and eager to learn and adapt to new technologies and industry trends
- Experience in technology or manufacturing preferred; able to travel as needed
- Committed to diversity, inclusion, and continuous improvement.
Benefits
- This position is incentive plan eligible.
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