Hybrid Associate Director, HCP and Market Access

at Teva Pharmaceuticals

• Job title: Associate Director, HCP and Market Access
• Job type: Full Time
• Experience level: Senior
• Salary: $143,360 - $188,160 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Parsippany, United States

About the role

• Associate Director leading strategic marketing initiatives for AUSTEDO at Teva Pharmaceuticals. Focus on brand growth across HCP, Consumer, Payor and Specialty Pharmacy stakeholders.

Responsibilities

• Design and execute targeted HCP marketing campaigns to drive awareness, education, and adoption of AUSTEDO
• Lead cross-functional planning and execution of marketing strategies that address the implications of the IRA, including pricing dynamics, access shifts, and patient, provider and specialty pharmacy education on policy changes.
• Adept at creating alignment with authority in a fast-paced environment while building team culture that facilitates individual and team success
• Partner closely with Field Sales, Value and Access, Government Affairs, Finance, Forecasting / Analytics, Medical Affairs, and external agencies to ensure cohesive strategy and execution across all touchpoints.
• Continuously assess HCP behavior, channel performance, and IRA policy developments to inform strategic planning and tactical execution.
• Develop and implement the promotional approach, materials, and messaging for the AUSTEDO field sales and Account teams for use across key stakeholders (Patient, HCP, Payor, Specialty Pharmacy)
• Work in close partnership with the Value and Access team to create payer-focused marketing strategies.
• Work collaboratively to engage field and account teams for consistent execution of plans and monitor performance versus objectives
• Track promotional budget and ensure resources are being allocated according to brand strategic priorities.
• Liaise with sales training to ensure field sales training materials and approach reflect overall brand strategy.
• Plan and develop tactics aligned with predefined strategies and establishes timelines and budgets.
• Works with agency partners to create, develop and implement tactical plans and provides input on strategy and direction of the brand.
• Manage the promotional approval process of materials through collaboration with Medical, Legal, and Regulatory partners.
• Align organizationally and individually with internal and external codes of conduct.

Requirements

• Bachelor’s degree required; Master’s degree preferred
• Minimum 7 years of pharmaceutical experience
• Minimum 2 years of pharmaceutical marketing experience or equivalent with experience in psychiatry and / or neurology markets (e.g., bipolar, major depressive disorder) preferred
• Minimum 2 years of market access / payor marketing experience or equivalent with experience in payor reimbursement, specialty pharmacy dynamics, and patient services
• Strong pharmaceutical industry and therapeutic area business acumen.
• Able to draw insights from variety of sources, understands market and competition.
• Compiles relevant data from appropriate sources and performs analysis for the department. Synthesizes complex and diverse information, recognizes trends and/or interrelationship.
• Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
• Project management experience and the ability to manage and coordinated projects with multiple internal stakeholders and vendors.
• Excellent verbal, written, organization and interpersonal skills required.
• Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.

Benefits

• Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage starting on the first day of employment, providing the employee enrolls.
• Retirement Savings: 401(k) with employer match, up to 6% and an annual 3.75% Defined Contribution to the 401k plan.
• Time Off: Paid Time Off including vacation, sick/safe time, caretaker time and holidays.
• Life and Disability Protection: Company paid Life and Disability insurance.
• Additional benefits include, but are not limited to, Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Life Style Spending Account, Volunteer Time Off, Paid Parental Leave, if eligible , Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance and Long Term Disability and more.