Marketing Operations Specialist overseeing development and optimization of marketing materials for Highmark Health. Ensuring alignment, compliance, and achieving excellence in tactical support for marketing initiatives.
Responsibilities
Oversees and serves as a subject matter expert for critical operational elements in the development of marketing materials
Facilitates the timely development, management, and optimization of customer and prospect marketing and communication materials
Ensures strategic alignment, compliance, and data accuracy
Facilitates campaign setup to enable detailed tracking and analysis
Collaborates with assigned team to understand goals, objectives, and strategies
Achieves service excellence in tactical support for growth or retention initiatives
Requirements
Bachelor's Degree in Business, Marketing, Communications, English, Health Policy or related OR 6 years of related and progressive experience in lieu of Bachelor's
3 years in Marketing Communications or Campaign Development, Execution, or supervision
Professional experience using technology, tools, and AI in a Marketing function
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