Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
About the role
- Marketing Operations Lead at Leegality enhancing marketing processes and data infrastructure. Building technical systems to transform a low tech marketing team into a cutting edge one.
Responsibilities
- Identify bottlenecks and efficiency gaps in our marketing processes -- and build the solutions to fix them.
- Design and deploy agentic workflows using tools like Claude, Gemini, n8n and other AI-native platforms to increase velocity and visibility over marketing campaigns.
- Build automated distribution processes that enable content teams to focus on copy and publishing.
- Own the full marketing tech stack — consolidate fragmented tools, build data pipelines and integrations, and create unified reporting views across the team.
- Fix and own our marketing attribution and tracking infrastructure — so we can reliably answer which campaigns are driving pipeline and which aren’t.
- Build and maintain structured reports that give leadership real-time visibility into what’s working across demand gen, demand capture, and deal enablement.
- Work with our CRM team to develop curated and enriched target customer lists that we can use to run relevant campaigns.
- Ship internal tools that will add value to the marketing team.
- Stay on the cutting edge of rapid changes in the marketing ecosystem — by running intentional experiments. You'll be given an ample LLM token budget to build and ship what you need.
Requirements
- 5+ years of experience in a similar role in a B2B marketing organization
- Fluent in building and managing AI powered workflows
- Strong systems thinker.
- Hands-on experience with marketing data infrastructure — UTM design, CRM configuration, attribution modeling, or dashboard building.
- Strong ability to prioritize problems — focusing on high-impact initiatives and pushing back on low-impact requests.
- Familiarity with tools like Clay, Google Sheets, Claude, n8n, Google Analytics, LinkedIn Campaign Manager, Webflow or other equivalent tools.
- Comfortable taking ownership of projects end to end — without much micro-management.
Benefits
- Bi-annual performance appraisals
- A culture that rewards initiative, curiosity, and impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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