Director of Marketing Operations at Create Wellness overseeing integrated marketing campaigns. Collaborating across functions to ensure efficiency and effectiveness in campaign execution and reporting.
About the role
- Senior Manager, Marketing Operations optimizing marketing performance and driving scalable growth across the marketing organization for Litera. Overseeing marketing technology stack and campaign operations to enhance efficiency.
Responsibilities
- Own the marketing technology stack and work to continuously improve existing integrations and workflows between systems.
- Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices.
- Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
- Develop scalable processes for execution, QA, compliance, and reporting.
- Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
Requirements
- 7–10+ years of experience in marketing operations, revenue operations, or digital marketing.
- Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools.
- Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
- Analytical mindset with the ability to translate data into actionable insights.
- Experience managing and developing teams.
Benefits
- Health insurance
- 401(k) with company contribution
- Generous paid time off
- Supportive work-life balance
- Career paths and professional development opportunities
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