Specialist managing billing operations at Latham & Watkins, handling client invoicing and compliance with regulations. Collaborating within the Global Finance team to ensure efficient billing processes.
About the role
- CRO Manager focusing on conversion rate optimization for Elder, the leading home-care platform. Working within Marketing, Product, and Engineering to improve customer acquisition and conversions.
Responsibilities
- Drive more value from the traffic we already have, across organic, direct, paid, and referral channels.
- Optimise the experience on elder.org to convert high-intent visitors - particularly those needing urgent care.
- Analyse funnel metrics, intent signals, and behavioural insights to identify high-impact conversion opportunities.
- Configure landing page tracking and implement tests using A/B & multivariate tools.
- Own hypothesis creation, experiment design, execution, and interpretation.
- Make light-touch HTML/CSS or no-code edits for fast iteration; partner with Product Engineering & Design for bigger UX or journey changes.
- Rapidly test landing pages, CTAs, value messages, modules, and social proof.
- Identify gaps in the journey for different audience cohorts and intent levels.
- Collaborate with Product, Design & Marketing on tools, content, and product tweaks to guide users to the right fit.
- Work closely with Sales to evaluate the impact of changes on lead quality.
- Generate copy variants, analyse data, cluster insights, and test hypotheses with LLMs.
- Summarise Hotjar recordings, survey data, and user feedback using AI tools.
- Build lightweight automations (Zapier, Make, Sheets, Notion AI) to streamline workflows.
- Stay curious about emerging growth tech and pilot new tools to give Elder a speed advantage in experimentation and learning.
Requirements
- Proven experience in a fast-paced start-up or scale-up, comfortable owning strategy and hands-on delivery.
- Strong experience designing, running, and interpreting CRO experiments across web funnels.
- Deep understanding of digital customer journeys from acquisition to conversion and early retention.
- Highly data-driven, translating insights into clear hypotheses and measurable actions.
- Excellent UX, copywriting, and positioning instincts.
- Experience with analytics tools (e.g., Omni, GA, Hotjar) and experimentation platforms.
- Comfortable using no-code/low-code web tools and light HTML/CSS.
- Fluency with AI and automation for analysis, copy, and workflow optimisation.
- Collaborative and confident working cross-functionally with Marketing, Product, Engineering, and Sales.
- Strong communication and influencing skills; able to bring others along on growth decisions.
- Comfortable with autonomy, ambiguity, and rapid iteration without a rigid playbook.
Benefits
- Competitive salary & company bonus
- 25 days holiday + bank holidays (+1 extra day of holiday per year worked for the first 5 years)
- 6 weeks work from anywhere in the world
- Health and dental insurance
- Hybrid working - 2 days per week, Wednesdays & Thursdays, in our London office, Old Street
- Annual learning & development allowance
- MacBook and home office budget
- Cycle to work scheme
- Sponsored quarterly team and company-wide socials
- AND a genuine opportunity to be a very key part of a high-growth business
Job title
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