Sales Planner supporting the Sales team in identifying growth opportunities in digital advertising. Involves market research, client management, and collaboration with various teams.
Responsibilities
Proactively identify market trends by researching current press and historical data - prepping team for effective client and category approach
Build relevant insights for pitch to prospective clients and new business opportunities
Responsible for growth strategy of priority accounts within the commercial team
Learn and interpret client objectives & media KPI’s to best formulate media strategies.
Responsible for feeding research, industry trends and account knowledge into the business
AOV growth against key accounts and verticals through strategic insights
Support the sales team with identifying in-quarter incremental business and upweights
Clear understanding of Captify product capabilities and solution selling, proactively identify cross-sell opportunities
Work closely with Sight to produce proactive insights both at a client-specific and verticalised level that will drive growth and incremental revenue
Meeting with clients & feedback information gained to commercial team
Conceptualize presentation and collateral design with Marketing team for deliverables
Fully immerse themselves in the digital advertising industry, learning about one of the fastest growing advertising channels in the UK
Requirements
Comfortable working in a sales environment with individual and team targets
Self-motivated and have an attention to detail
Have an organised approach and be able to meet challenging deadlines
Proactive approach with excellent communication skills via email, over the phone and in person.
Passion for digital and always seeking to extend your knowledge of the market.
Account management experience with a proven ability to grow relationships
Passionate about advertising industry
Excellent communication with internal and external stakeholders
Problem solver with a proactive mindset
Strong understanding of how to use data and insights
Good presentation and storytelling skills
Strong commercial mindset with drive to grow revenue
Sound research skills with ability to curate and distil market intel
At least a year’s experience in the advertising & media industry
PowerPoint, Excel & Word
Comfortable with building graphs & decks for commercial story-telling purposes
Benefits
Stay healthy with our Bupa HealthCare Plan with easy access to medical care
Support your long-term financial security with our Aviva Corporate Pension Scheme, with Verve contributing 5% of your qualifying earnings
Pick what matters most to you in our Personalised Benefits Platform, with a budget of £50/month
Recharge with 25 paid vacation days + 3 Wellness days throughout the year, in addition to the public holidays
Boost your professional knowledge with our annual training budget & internal webinars
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