Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Manager leading experiential and growth marketing for Canon's iconic brand. Overseeing experiential, sponsorship, and PR strategy while developing a high-performing team.
Responsibilities
- Own and evolve Canon’s experiential, sponsorship, and PR strategy, building annual roadmaps and integrated plans that drive measurable brand growth, audience engagement, and commercial impact
- Lead, coach, and develop a high-performing team (Experiential Manager and PR Manager), setting clear objectives, accountability frameworks, and performance standards.
- Partner with the Senior Manager, Brand & Growth to shape integrated sponsorship, media, and activation strategies that build lifetime value and strengthen community and brand equity
- Oversee governance, risk management, and operational excellence across all events and PR activity, ensuring compliance with brand, safety, privacy, and reputational standards
- Evaluate performance and impact across sponsorships, events, and earned media, embedding insights, efficiency, and continuous improvement into future planning
Requirements
- Minimum 8+ years’ experience in brand, experiential, sponsorship, or integrated marketing environments.
- Proven experience leading large-scale events and sponsorship activations from strategy through execution
- Demonstrated experience managing and developing teams, setting direction, and driving performance accountability
- Strong commercial and project-management capability, including budget ownership
- Excellent stakeholder-management and relationship-building skills
- Strong understanding of integrated brand storytelling across physical and digital touchpoints
- Experience in integrated media planning and performance measurement advantageous
Benefits
- Free parking at Canon’s Macquarie Park location
- Bonus Leave including Birthday leave, Canon Day leave, Kyosei Day
- Training and development opportunities to help you bring your goals to life
- Wellbeing benefits including everything from discounted health insurance to flu vaccines to confidential counselling
- Canon products offered at discounted rates
- Education assistance to support the cost of any external training that gives you new skills for your job
Job title
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