Hybrid Marketing Coordinator – Marketing & Brand

at Alberta Blue Cross

• Job title: Marketing Coordinator – Marketing & Brand
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Alberta, Canada

About the role

• Marketing Coordinator role at Alberta Blue Cross developing and executing marketing strategies for health coverage products. Fostering team collaboration and market presence enhancement in a hybrid work environment.

Responsibilities

• Assist in developing and executing marketing strategies and plans.
• Align marketing efforts with business objectives and market needs.
• Collaborate with team members and business stakeholders to execute on the development and finalization of marketing initiatives.
• Acquire market research and analysis to identify trends, consumer preferences, and competitive landscape.
• Gather and input defined metrics for marketing activities in applicable areas on defined schedule.
• Keep marketing projects on track, allocate resources efficiently.
• Working with the content team, ensure messaging is reflective of the buyer’s journey stage and target audience.
• Assist in managing the marketing budget including spend and invoice processing.

Requirements

• Post-secondary degree or diploma in marketing or advertising.
• Minimum of three years marketing experience in a corporate environment, advertising, or media agency.
• Excellent verbal and written communication skills.
• Strong interpersonal skills with the ability to build and maintain relationships with stakeholders.
• Excellent organizational and project management abilities.
• Resourceful, creative thinker with strong problem-solving skills.
• Exceptional attention to detail.
• Ability to work both independently and collaboratively in a fast-paced environment.
• High proficiency with Microsoft office (Word, PowerPoint, Excel and Outlook).
• Hands-on experience with marketing technology such as email marketing platforms like Marketo an asset.
• Strong marketing automation experience with the ability to build, optimize, and report on automated journeys using platforms like Marketo, Microsoft Dynamics 365 or similar martech.
• Strong data literacy with the ability to interpret dashboards, identify trends, and translate insights into clear marketing actions.

Benefits

• Competitive salary and benefits package
• Hybrid work environment