VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.
About the role
- Head of Growth driving B2C growth and performance marketing strategies for a digital health platform. Responsible for innovation and scaling within a dynamic healthtech startup environment.
Responsibilities
- B2C Growth & Revenue Impact: Responsible for predictable growth across the entire funnel — from awareness to revenue and retention. Manage paid, organic and CRM channels; optimize CAC, conversion and LTV.
- Go-to-Market & (Performance) Campaigns: Develop and execute clear go-to-market strategies for new products, markets or target segments. Test channels, messaging and offers.
- Funnel & Performance Management: Build and maintain robust tracking and reporting structures, make data-driven decisions, and run continuous experiments to improve conversion.
- AI-Driven Marketing: Systematically use AI tools for content creation, creative testing, personalization, campaign optimization, performance analysis and automation of campaign workflows to increase efficiency.
- Marketing Operations & Budget: Own the marketing budget, forecast in coordination with Finance, establish efficient processes and manage external partners.
- Investor Readiness: Build a scalable marketing engine with clear KPIs and demonstrable revenue impact to support investor discussions.
Requirements
- Performance & Growth Experience (B2C/DTC): Several years of experience building scalable acquisition channels in the consumer space at a startup or scale-up, with demonstrable impact on revenue and unit economics.
- Data-Driven & Analytical: Highly proficient with funnel KPIs, attribution, testing and budget management; you think in experiments and hypotheses.
- AI as a Core Competency: Actively use AI tools, create workflows and automations, and understand prompt engineering, data structures and integrations within existing marketing processes.
- Brand Understanding: Ability to develop strong positioning and clear messaging — building relevance, not just traffic.
- Hands-on Mentality: You execute work yourself, structure and prioritize tasks, and don’t wait for large teams or perfect conditions.
- Entrepreneurial Thinking: You understand business cases, work closely with Finance and Product, and make decisions with profitability and scalability in mind.
- Ownership & Leadership Potential: High personal accountability, clear communication, and the perspective to build a small team in the medium term.
Benefits
- Active role in building an innovative healthtech company where you can contribute ideas and help shape the future of healthcare.
- Flat hierarchies and real influence in a young, dynamic and collaborative team that values cooperation and mutual support.
- Close collaboration with experienced founders — benefit from their knowledge and network and further develop your skills.
- Challenging, varied responsibilities that provide room for creativity, initiative and personal growth.
- Modern office in central Zurich with a hybrid working model offering a balanced mix of remote and in-office days.
- Flexible working hours tailored to your needs, plus numerous development opportunities for professional and personal growth.
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