VP of Lifecycle Marketing at Synchrony Bank defining lifecycle strategies and enhancing customer engagement. Leading data - driven strategies to improve customer satisfaction and retention across multiple channels.
About the role
- Manage integrated marketing campaigns at Capital One, leading brand strategies in technology. Partner with stakeholders to attract top technology talent and ensure campaign success.
Responsibilities
- Lead technology brand strategy in international markets
- Partner with US and in-country tech stakeholders for strategies
- Set strategy and vision for success, leading campaign development
- Manage contracts and relationships with external agency partners
- Build and nurture relationships with in-country stakeholders
- Build regular, integrated reports on campaign KPIs
- Bring bold, innovative ideas to associate Capital One with technology
Requirements
- Bachelor’s degree or Military Experience
- At least 6 years of experience in a campaign leadership role focused on Brand awareness
- At least 1 year of experience in international marketing
- At least 2 years of people leadership experience
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Performance-based incentives
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